British supermarket group Co-op is being boycotted by Mumsnet users who are offended that the chain ran an advert for strawberries featuring a transgender woman.
The 30-second advert shows a trans woman sat at a dressing table, in front of make-up paraphernalia, uncapping a bottle of red glitter that falls and transforms into a punnet of fresh strawberries.
The caption states that money from sales of the strawberries will go to LGBT+ organisations and Trans Pride.
“Well I definitely won’t be buying strawberries, or anything, else from the Co-op any more,” said one Mumsnet user.
Read the full story here.