They weren't berry happy
08 Jul 2019

Hello from PinkNews,

British supermarket group Co-op is being boycotted by Mumsnet users who are offended that the chain ran an advert for strawberries featuring a transgender woman.

The 30-second advert shows a trans woman sat at a dressing table, in front of make-up paraphernalia, uncapping a bottle of red glitter that falls and transforms into a punnet of fresh strawberries.

The caption states that money from sales of the strawberries will go to LGBT+ organisations and Trans Pride.

“Well I definitely won’t be buying strawberries, or anything, else from the Co-op any more,” said one Mumsnet user.

Read the full story here.

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