What type of content will MyPinkNews fund?
The type of content we will be investing in broadly splits into What? and Why? – or, in other words, investigations and analysis/commentary.
MyPinkNews users will be involved in the idea stage (through regular webinars) and get a first look at our investigations. These articles will also later be made available for our advertising-funded users.
Why isn’t PinkNews introducing a full paywall like other news websites?
We know from surveys that enough users would pay for our content to make a hard paywall make financial sense, but it conflicts with our mission statement.
We believe that to comply with the ‘inform’ part of our mission statement, the majority of our content must be free to access. It is the case that our content is also accessed by many young people, people from all around the world, and those whose financial circumstances would mean that they couldn’t afford to pay.
If you pay, you will get extra content and services and will also be shown less ads on the website.
Why not just sell more advertising?
Now is a very hard time to be selling advertising. The majority of the ads that you see are sold programmatically, which we feel offers users a poor experience. Also, many advertisers block their brands appearing next to LGBT+, particularly lesbian, related content. MyPinkNews users will not be shown display advertising aside from occasional public health or similar messaging. Content sponsorship will still be displayed, in a properly labelled and compliant form. MyPinkNews users who are accessing us via Facebook on mobile will still see some advertising, so for the best experience, visit our homepage or our soon to be launched mobile app.
How will commenting work?
We had to turn off the ability to make comments on the PinkNews website because of large levels of transphobia, homophobia and racism by trolls. Soon, any user will be able to read comments, but only paying MyPinkNews members will be able to post a comment. We will have clear rules relating to homophobia, transphobia, dead-naming, racism and any other kind of bigotry. Any MyPinkNews user who posts such inappropriate comments will have the ability to comment suspended, but will still be able to access other MyPinkNews content and services. Of course, we will pass on relevant personal details that we will hold to the police and other law enforcement agencies in the case of hate speech being posted.
Is PinkNews a business, how does it make money and why should I contribute through membership?
In the past 15 years, PinkNews has made a profit, but shareholders have never taken a dividend as we have invested in growing the business and paying our staff a fair wage. To date, our income has been generated through advertising, sponsorship, product sales (from PinkNews.shop) and event ticket sales. We have not asked users to contribute before, but we think the time is right to start doing so.
We are in the process of registering PinkNews as a certified B-Corp. This means that we will guarantee the current balance between making a profit and our defined purpose of informing the LGBT+ community.
How do I become a MyPinkNews member?
To become a MyPinkNews member please visit: www.pinknews.co.uk/mypinknews/
Where can I access MyPinkNews content?
You can keep up to date with all MyPinkNews content and events here.
What payment methods do you accept?
You can pay for MyPinkNews with Mastercard, Visa, American Express, or Paypal
Can I give membership as a gift?
If you want to purchase MyPinkNews membership as a gift for someone, please email [email protected] and we’ll be happy to help.
How do I cancel my membership?
If you want to cancel your membership please refer to our terms and conditions. You’ll need to contact us by email on [email protected]. This will stop your subscription auto-renewing at the end of your current membership term.
I still have questions. How can I get help?
Please email [email protected] with any further questions and we’ll do our best to answer them.