The Social Media Officer is responsible for ongoing community management and maintaining / growing SAHM’S  brand-level social media presence across multiple brand outposts (which include Facebook, Twitter, Instagram, YouTube, and other developing social media channels relevant to SAHM’s communications strategy).

The role is responsible for planning / implementing a content marketing programme which increases brand awareness with our core target markets through the effective use of social media channels. This will include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts/comments, and identifying issues that require escalation.

 

Responsibilities:

  • Ensure brand compliance

  • Lead daily community management across all central brand social media outposts (inc. Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn)

  •  Liaise with team members on community management queries/issues

  • Deploy approved statements during crisis management

  • Strong customer service focus

  • Lead the content calendar process (inc. approvals), raising brand awareness, increased data capture and engagement levels across all activity

  • Lead the generation/creation/placement of engaging, creative and informative organic content across all central brand social media outposts which informs, entertains and delights audiences with brand-focused messaging

  • Optimise content for each distinct channel (whether content is written, photography, video or testimonial led), taking into account changing platform/audience requirements

  • Ensure all content is on-brand (working across all channels), whilst managing customer expectations as appropriate

  • Ensure content has a high visual and influential impact and meets relevant corporate guidelines

  • Work in partnership with other teams generating content to influence/improve (e.g. Central Content team, Faculty Marketing Leads, other depts.)

  • Conduct ongoing research (as needed) to identify audience needs/desires / satisfaction

  • Co-ordinate activity with external suppliers (media agency) and internal Brand & Campaign marketing team

  • Lead content gathering/placement at identified events (e.g. Open days, taster sessions, guest lectures, etc.)

 

Key skills and experience:

  • Significant experience managing / developing social media marketing programmes (organic and paid)

  • Creating & delivering content marketing programme(s) which inform customers / prospects and drives leads & sales

  • In-depth knowledge of social media environment

  • Highly creative and collaborative

  •  Multitasker able to work across multiple projects to tight timescales

  • Excellent communication & listening skills

 

Hours

  • 10 hours a week in June 2022

  • 20 hours a week in July and August 2022

  • Payment by invoice, on a consultancy basis

  • £15 per hour

 

Deadline

  • Applications by 4pm on Wednesday 15th June 2022

  • Interviews on Thursday 16th and Friday 17th June 2022

 

To apply, please email us at info@southasianheritage.org.uk with your CV and the role you are applying for.

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