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About Us

The consumer portal ever-growing introduces itself

What does one model have that the other doesn’t? Which features does which product offer? Is the price-performance ratio right? These and similar questions form the basis of the service that ever-growing provides to all consumers in Germany, Austria and Switzerland, and more recently in France and the UK. The comparison portal is the solution for all those who want to get an overview of the most popular products and want orientation in their purchase decision.

Ever-growing does not advertise individual products, but compares the product data and characteristics of different models and different manufacturers using a comparison table. The table contains the most important features and characteristics of the presented products, as well as the relative advantages and disadvantages resulting from it.

Comparison according to standardized methods

We pursue three different test and comparison approaches. Our quality management system provides for our comparison and test procedures to be reviewed at regular intervals. With the help of our “evaluation formula”, we can ensure user satisfaction.

Product comparison

Product comparison is one of our most important approaches. This is a participative evaluation management: Here the customers who have already bought and tested a product are our experts. They make a major contribution to the overall evaluation.

The evaluation is carried out in accordance with defined material and individual standards and refers to the following criteria:

  • Number of reviews in the various online shops
  • The average rating of the respective online shops
  • Price/performance in relation to other models in the table
  • Individually defined factors, which are checked by the analysis of studies and external product tests.
  • Results of our consumer tests or laboratory analyses (optional)
In order to be able to work out the weaknesses and strengths optimally, we differentiate between objective and subjective evaluation criteria, whereby the latter are weighted lower and influence the final grade less.

Consumer tests by our product testers with testing experience

For selected product topics, we purchase samples from the product range available online and send them to independent product testers with testing experience. They perform various tests based on previously discussed standards and checklists.

Laboratory Analyses

In case of concrete suspicions (e.g. if a product has often been poorly evaluated) we send the product to one of our partner laboratories in Germany with the order to carry out a selective chemical / physical test. The laboratory reports are published in compliance with data protection regulations.


Guaranteed up-to-dateness and availability

In order to guarantee the daily update of the products shown in the comparison table, we work with a semi-automated system that checks the availability of the offers and removes the model from the table if the offer is not available. This also changes the scores automatically. For example, a model that was previously ranked number two can move up to number one by automatically eliminating a product place.

Our editorial process

Ever-growing works according to agile frameworks. The type of cooperation is based on our guidelines – transparency, independence, user-friendliness. The process starts with the identification of new product topics and continues with product evaluation and editorial preparation for publication in a unified, clearly structured and semi-automated work process:

This is how the editorial process of the ExpertenTesten team looks like


  1. product research

Identify topics

First, we ask ourselves which products are currently being publicly discussed and whether these are mainly positive or negative customer or expert opinions. Sources for test ideas are mainly online publications of various newspapers, magazines and periodicals from Germany, Austria and Switzerland. Continuous competition and demand analyses also contribute to the decision.

Market analysis

In this phase, the editorial staff of ever-growing researches online trading platforms and webshops that deal with models of the selected product topic.

  1. definition of the evaluation criteria

Depending on the product topic, we discuss and research the most important features and create an individual catalogue of criteria. The planning and elaboration of the criteria catalogue is the prerequisite for determining and documenting the reviews, studies and product tests.

Determination and documentation

We identify the portals that publish customer reviews, studies or product tests and record the relevant content according to the criteria catalogue. The product features highlighted by the retailer are verified using reviews, studies and product tests. If important data is missing, we contact the retailer. At the end of the day, a concrete picture of the strengths and weaknesses of the respective model is created.

Product selection

From the data obtained, we define the models to be included in the table and the backup products that are automatically displayed when a model is not available for online trading.

Performing comparisons and product tests

The data obtained from the meta-analysis can be used to easily compare the models.

Relative Product Evaluations / Ratings

The relative placement of the respective model is done with the help of an evaluation matrix developed by us, which works with the following distribution key regarding the weighting of the collected data:

  • external shop ratings
  • product information
  • own (subjective) assessments

Editorial work

Preparation of texts and comparison table

The table is prepared by trained personnel. The corresponding shopping guide is prepared by a unified team of authors consisting of competent product copywriters with experience in writing editorial online content.

Ongoing control and update processes

We attach great importance to regular updating processes, which are carried out several times a month according to product theme. In this way, we bring outdated information up to date and enrich it with relevant news.

This is ever-growing

Ever-growing is an internationally active, independent comparison portal based in Burghausen.

This is our friendly ever-growing Professional-Team

Our history

Founded in 2013 by Nora-Alice and Michael Fink as a two-person company, and the pages of the media partners of ever-growing now have 70 freelance and permanent employees – including around 50 editors – under the direction of Benjamin Schardt who ensure the highest quality of information and probably the most comprehensive product reports and comparisons on the German-language Internet. The meanwhile 5-digit number at users, who look for us for the purpose of the orientation assistance purposefully as well as the high number of returning visitors on our portal confirm us day by day in our work.

Certifications, Awards

May 2018:

Innovation Award IT from Initiative Mittelstand

Initiative Mittelstand - Innovation Award IT for



Ever-growing supports Humedica


Scholarship for experts of the future


Ever-growing delivers value-added content for users who want to obtain comprehensive information about a product. The comparison tables, product tests, guides, product data sheets, news and interviews are made available to the user free of charge.

In order to prepare and publish this information in a useful and user-friendly way, ever-growing has assembled a team of permanent and freelance marketing managers, editors, web developers, authors, social media designers, product managers, multimedia assistants and product testers. Of course, our team members also want to be paid for their work. Ever-growing is therefore financed by online advertising.

But not all advertising is the same. While users find some forms of advertising to be “annoying”, they feel they are in good hands with other types of online marketing because they bring them a special benefit.

Three forms of online advertising are currently particularly popular:

  • Display advertising
  • Affiliate Marketing
  • Direct marketing

Affiliate Marketing

Affiliate marketing is a form of online advertising that is financed by commissions. As a rule, the operator of an affiliate website provides useful information in order to answer the user’s questions about a specific product or service. One could say that an affiliate marketer is nothing more than a commission-dependent seller.

Ever-growing offers an advantage due to the independence defined in the guidelines: The comparison portal is not limited to the sale of products from a single manufacturer, but offers information on those models that the team has identified as good products. As an independent comparison portal, we can evaluate evaluations and positioning of products and services completely unaffected by commission.

the best In-ear-headphones in our review

Ever-growing works with numerous well-known dealers, including Amazon, Ebay and Check24. They provide us with advertising material, which we integrate into the comparison table. If a user was able to get a comprehensive picture of the desired product with our help, he has two options in the next step:

1.) The user leaves our site and searches for the online retailer who offers the model he has chosen.

2.) The user clicks on the selected product in the comparison table and is conveniently redirected to the dealer’s website. He/ She buys the product at the price calculated by the dealer. For the provision of information and mediation, ever-growing receives a commission from the dealer. For the user, the online service of the affiliate website is and remains free of charge – even the price does not increase by clicking on the product link.

Our Mission

With ever-growing, mispurchases are a thing of the past once and for all. This is the mission that drives the editorial staff of ever-growing every day to offer the best possible and most comprehensive information on all conceivable product topics in digital form. We ensure that annoying returns are eliminated. This not only benefits the consumer and the retailer, but also the environment.

Our focus

Ever-growing focuses on offers from the digital trade.

Our guidelines


Laboratory results are disclosed in pollutant reports together with all test steps carried out.


Ever-growing is and remains an independent comparison portal. We are not dependent on any dealer, manufacturer, service provider, brand or laboratory. This independence is also reflected in our comparison tables and evaluations: Together with the numerous reviewers, we decide how we like which product.

However, we also offer manufacturers the opportunity to rent an advertising pillar. The advertised product is clearly marked as “advertising” in our comparison table and is not rated by ever-growing.

User friendliness:

With ever-growing, the user is provided with concentrated information about the product topic of his interest free of charge. The preparation should be as simple as possible, the website itself as easy to use as possible.

How the ever-growing editorial team works

As an internationally active company, ever-growing works together with a wide variety of people. The team consists of older people, younger people, men, women, diverses, migrants, people of different faiths, people with different sexual orientation and people with handicaps. Since intercultural cooperation is of great interest in such teams, diversity management plays an important role in ever-growing.

The best Bodylotion in our review and comparisonOur team of around 70 permanent and freelance employees work together in a network that is completely independent of time and place. We live a teamwork that goes far beyond the borders of Germany.

As a company, we take care of each individual team member. We introduce them to the networked way of thinking and working and offer coaching and training at regular intervals.

We are one of the few companies that can actually claim to be agile. Even if it is a trend nowadays to use techniques like Scrum or Kanban, this does not mean that the company actually lives these frameworks.

Our team members enjoy the privilege of being able to freely develop and evolve. Ever-growing actively supports them in their further development.

Our success is our justification: day after day we are not only pleased with the positive customer feedback, but also see the motivation, commitment and joy with which our team members work with us.

The Ever-growing Tests and reviews

Figures, data, facts

Company name:

ever-growing GmbH

Represented by:

Michael Fink

Nora-Alice Fink

Benjamin Schardt

Number of product comparisons at


Number of guidebooks and product data sheets at


Number of interviews and news on products, consumer protection and tested webshops: at


Number of topics/categories at



Do you have questions about products, models, services or their suppliers?

Have you discovered an error?

Can’t find a product topic or model?

Please feel free to contact us via e-mail at [email protected].

Your advantages at ever-growing:

We compare and test products and services with certified and standardized methods. Manufacturers, dealers, service providers or laboratories have no influence on the product evaluation we carry out.

Our comparison portal is a contact point for consumers who are looking for guidance before making a purchase decision. Our publications help to better understand a product topic, to get to know individual models as well as dealers or service providers better and to solve problems.

Ever-growing is one of the largest comparison portals in Germany: one in three users in Germany has already used one of our comparison tables to obtain comprehensive information on a product topic.

The comparison portal https:///comparison is an offer ever-growing GmbH in cooperation with