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This popular sexual wellness brand has finally launched in the UK bringing its organic lube and more

Jonny Yates July 12, 2022
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Popular US sexual wellness brand, Maude has launched in the UK.

Popular US sexual wellness brand, Maude has launched in the UK.

A popular US-based sexual wellness brand has launched exclusively in the UK.

The brand, Maude, has expanded to the other side of the Atlantic at Selfridges, bringing some of its fan-favourite products along.

This includes an external vibrator named Vibe, massage candles and organic lubricant.

The female-founded brand, which has an online store at getmaude.com launches at Selfridges this July.

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It coincides with the department store’s Sex and Sleep at The Selfridges Corner Shop, a month-long project located in the retailer’s London location.

The project is focusing on bringing together a curation of sex– and sleep-enhancing products and services, including Maude.

 

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The brand describes themselves as “pillars of quality, simplicity, and inclusivity” and they’re “self- and partner-focused”.

Maude sells body-safe and accessible essentials for before, during and after sex.

This includes a dual-purpose body wash and bubble bath to its ergonomic personal massager, with every product “designed with everyday intimacy in mind”.

The wellness brand was launched in 2018 by Éva Goicochea and has since been back by Dakota Johnson, who joined in 2020 as a co-creative director.

Below you can find out more about Madue’s best-selling products.

What products do Maude sell?

Maude is home to sex toys, massage candles and more products for before, during and after sex.
Maude is home to sex toys, massage candles and more products for before, during and after sex.

The sexual wellness brand has plenty of products to choose from including sex toys and lubricants as well as bath and body ranges. They also have some best-selling, fan-favourite products:

  • Vibe – three-speed external vibrator

The Vibe is the brand’s signature soft-touch, which is made with 100 percent platinum-grade silicone and is a discreet, easy-to-use, three-speed vibrator. It has a a runtime of up to two and a half hours and can be charged via USB. Plus it’s water-resistant, phthalate- and latex-free and be taken with you on-the-go.

  • Shine Organic Lubricant

This lubricant is made with moisturizing aloe, that’s organic and ultra-hydrating. The gentle pH-balanced formula is free from glycerin and parabens, plus it can be used with devices and condoms.

  • Burn – skin-softening, jojoba oil-based massage candle

Made with skin-softening jojoba and soybean oils, this hand-poured massage candle is made with a 100 percent cotton, lead-free wick and cruelty-free ingredients. It’s available in two scents and unscented and it can be poured on the skin once melted.

To shop the entire range head to getmaude.com or Selfridges.

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