Kendall Jenner’s tequila brand is teaming up with a queer and trans-led collective for Pride Month
Kendall Jenner’s 818 Tequila is partnering with a queer and trans-led collective this Pride Month.
The model and social media star’s brand is donating $50,000 to The Venture Out Project, which leads wilderness trips and outdoor adventures for the LGBTQ+ community.
They announced the news on Instagram, saying the partnership is “starting in June” to honour Pride, and is expected to continue throughout the year.
The Reposado and Blanco editions of Kendall Jenner’s 818 Tequila are available to buy from thebottleclub.com.
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“At 818, our priority is protecting the earth and supporting all of its people. That’s why we are supporting The Venture Out Project this Pride Month,” Jenner told BAZAAR.com.
“The Venture Out Project is an incredible organisation that shares our passion for sustainability – their mission is to bring the magic of the outdoors to LGBTQ+ communities through backpacking, camping, and conservation trips.”
The partnership will also see 818 Tequila employees take part in Beyond Bathrooms, a virtual workshop from The Venture Out Project that aims to educate others about transgender issues in order to build trans-affirming communities.
So what does the 818 Tequila taste like? Well, it’s described as carrying notes of caramel, honey and ripe fruits.
The team works closely with family-owned farms in Jalisco and is hand-picked by jimadores, cooked in adobe brick ovens and aged in French oak barrels, with sustainability in mind.
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Speaking to BAZAAR.com, she reveals what she prefers to make for herself when she’s at home, saying: “I love a margarita, so I’m often mixing up Kenny’s Favorite Marg, but also I love to kick back with a neat pour of our 818 Añejo.”
To shop the 818 Tequila range head to thebottleclub.com.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
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In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.