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This beauty brand is donating 100 percent of its Pride set sales to The Trevor Project

Jonny Yates June 17, 2022
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Bliss is donating 100 percent of proceeds from its limited edition Pride box to The Trevor Project.

Bliss is donating 100 percent of proceeds from its limited edition Pride box to The Trevor Project.

Beauty brand Bliss has launched a limited edition Pride set to raise funds for The Trevor Project.

They’ve confirmed that 100 percent of the purchase price of the kit will be donated to the LGBTQ+ organisation.

It’s priced at $48 and features one of the brand’s cult-favourite products alongside a Pride-themed box design.

The limited edition set is exclusively available to buy from blissworld.com

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The limited edition kit features two of Bliss’ best-selling and award-winning Block Star 100 percent Mineral Daily SPF 30 Sunscreens.

The Block Star Sunscreen is one of the brand’s cult-favourite products among their customers, with one sold every three minutes.

It’s formula is a sheer, mineral sunscreen that’s suitable for all skin types, with a vanishing tint that helps to blur pores and imperfections.

Bliss enlisted artist, Devon Blow to create the design on the limited edition Pride box.
Bliss enlisted artist, Devon Blow to create the design on the limited edition Pride box.

For the limited edition box, the brand enlisted artist Devon Blow to create artwork that illustrates “self-care for a cause”.

The design features her signature bright colourways and pop-art style illustrations and features rainbows and the quote: “Live Your Bliss”.

Blow says: “As an illustrator whose mission it is to create art that centers inclusivity, social change, and love, collaborating with Bliss and The Trevor Project on this campaign was an incredible opportunity.

“I am so excited that my art will be featured and I’m so grateful to be able to support a cause and community that is so near and dear to my heart.”

 

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It marks the third year Bliss has partnered with The Trevor Project, having donated $325,000 so far.

The brand says: “The Trevor Project’s work to end suicide among LGBTQ youth is so important, especially given current events.

“Bliss has always believed that acceptance and self-love is a big part of unapologetic happiness and we are proud to be aligning our brand with The Trevor Project’s efforts year after year.”

To shop the limited edition Pride set from Bliss head to blissworld.com.

More: Pride month, shopping

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