Beauty

All the beauty brands celebrating Pride Month including The Body Shop, MAC and Beauty Bay

Jonny Yates June 15, 2022
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These are the beauty brands celebrating Pride Month and which charities they're donating towards.

These are the beauty brands celebrating Pride Month and which charities they're donating towards.

Some of your favourite beauty brands are celebrating Pride Month – and more importantly are donating to LGBTQ+ organisations.

From MAC to Beauty Bay and The Body Shop to Kiehl’s, there’s plenty of limited edition makeup and skincare products you can buy this Pride Month.

In recent years brand’s have come under fire for chasing the “pink pound” during Pride and ignoring LGBTQ+ people for the rest of the year.

These beauty brands have confirmed exactly how much money they’ll be donating to charities or what percent of proceeds from the products will go to the organisations.

Below we’ve put together a list of some of the beauty Pride collections you can shop to create some iconic looks.

This article contains affiliate links, PinkNews may earn revenue if you click through and purchase products through the links.

MAC

The Viva Glam collection currently features three different lipsticks. (Mac Cosmetics)
The Viva Glam collection currently features three different lipsticks. (Mac Cosmetics)

Since 1994 MAC have donated more than $500 million to 1,800 organisations through the sales of their Viva Glam range. This includes those fighting for equal rights, supporting the LGBTQ+ community and those living with HIV/AIDS.

Over the years there’s been some famous faces fronting the Viva Glam campaigns, including RuPaul who was the very first ambassador.

There’s three shades to choose from and you can buy the Viva Glam Lipstick from maccosmetics.co.uk.

The Body Shop

The Body Shop's Out For Love Highlighter for Pride.
The Body Shop’s Out For Love Highlighter for Pride.

The Body Shop’s Out For Love Highlighter is a multi-purpose cream that comes in three hues. It can be used on lips, cheeks and eyes and is perfect for all skin types.

The Body Shop has an ongoing charity partnership with MindOut, an organisation prioritising mental health within the LGBTQ+ community.

This year, the brand is also moving the conversation around identity in the workplace forward by launching their ‘Work In Pride’ charter, a formal commitment to support LGBTQ+ staff and customers, while pushing businesses nationwide to follow suit.

The Out For Love Highlighter is available to buy from thebodyshop.com.

Beauty Bay

Beauty Bay is donating 100 percent of net proceeds to Switchboard.
Beauty Bay is donating 100 percent of net proceeds to Switchboard.

Beauty Bay’s Pride collection features five liquid eyeshadows, a rainbow highlighter and an 11-piece brush set.

The brand is donating 100 percent of all net proceeds to Switchboard, an LGBTQ+ charity who provide critical support helplines to those who need someone to talk to.

To shop the collection go to beautybay.com.

Skin Proud

Skin Proud's Pride bundle will benefit the LGBT Foundation.
Skin Proud’s Pride bundle will benefit the LGBT Foundation.

Skin Proud’s Pride bundle features a limited edition bandana designed by LGBTQ+ artist, Bee Illustrates, the brand’s Velvet Cloud Cleanser, Fruit Smoothie exfoliator and microfibre cleansing pads.

They’ve confirmed that 20 percent from the sale of the kit will be donated to the LGBT Foundation, which supports the community by offering advice and connecting them to healthcare professionals.

To shop the Pride bundle from Skin Proud head to asos.com.

Lottie London

Lottie London has released its Pride collection in support of Kaleidoscope Trust.

To mark Pride Month, Lottie London has released a nine-shade eyeshadow palette, two stamp liners and two face gems to help you create some iconic looks.

For a second year running the beauty brand has confirmed it is donating 10 percent of sales from the range to LGBTQ+ charity, Kaleidoscope Trust.

To shop the entire Pride collection head to lottie.london.

Glow Recipe

Glow Recipe has released a limited edition Pride toner.
Glow Recipe has released a limited edition Pride toner.

Glow Recipe’s Watermelon Glow toner is a beloved member of the beauty brand’s range. This Pride Month, the brand is donating 100 percent of profits from the limited edition toner to nonprofit organisations empowering LGBTQIA+ youth globally.

They’re also pledging to donate $1 million towards various charities supporting diversity, equity and inclusion by the end of 2022 through their Glow for Good Social Impact program.

The toner is available to purchase from cultbeauty.co.uk.

Kiehl’s

Kiehl's is donating to Just Like Us to mark Pride Month.
Kiehl’s is donating to Just Like Us to mark Pride Month.

Kiehl’s is donating £10 from every purchase of its limited edition Ultra Facial Cream to Just Like Us. The product features an illustration by Just Like Us ambassador, Gemma Dunnell, with interlocking figures on a rainbow background.

Kiehl’s partnered with the LGBTQ+ organisation two years ago and have since raised £50,000 to support young people within the community through inclusive educational resources and talks.

The product will be available from 6 July and you can get it from kiehls.co.uk.

e.l.f. Comsetics

e.l.f. Cosmetics is donating 100 percent of proceeds to It Gets Better UK.
e.l.f. Cosmetics is donating 100 percent of proceeds to It Gets Better UK.

e.l.f. Cosmetic’s fan-favourite, Big Mood Mega Volume & Lifting Mascara has been redesigned for Pride, with a rainbow metallic tube.

The beauty brand has confirmed that 100 percent of proceeds will go toward It Gets Better UK, an organisation which empowers and connects LGBTQ+ youth around the world.

It’s priced at £7 and you can buy it from elfcosmetics.co.uk.

 

 

 

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