Penguin releases a rainbow-infused Pride collection in support of All Out
Penguin has released its colourful, rainbow-infused collection to mark Pride Month.
The brand has teamed up with LGBTQ+ organisation, All Out for a third year running alongside the launch of the apparel collection.
It features t-shirts, bucket hats, swimwear and footwear, all featuring a Pride edition of the Penguin Pete logo.
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This year’s collection includes an exclusive Rainbow Pete Pride Tee, which will see 100 percent of proceeds going to All Out.
The gender neutral t-shirt comes in black and features an oversized version of the Penguin logo in a rainbow design to mark Pride Month.
Other pieces featured in the rainbow-infused collection include a striped polo top, a hoodie featuring the Penguin logo, tank tops and swimwear.
The swimwear pieces for 2022 include a bikini top and matching bottoms, swim shorts and trunks.
There’s also accessories including bucket hats, two pairs of trainers and slides, all embellished with rainbow colours alongside the Penguin Pete logo.
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As well as all proceeds from the Rainbow Pete Pride Tee going to All Out, the brand has confirmed a “flat donation” to the nonprofit organisation.
It marks the third year running they’ve teamed up with the LGBTQ+ organisation to “support their efforts to fight sexual discrimination against the queer community”.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
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This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.