Cher and Donatella Versace team up to release a Pride collection that’s called ‘Chersace’
This is a gay emergency because Cher and Donatella Versace have teamed up for a Pride collection.
To celebrate Pride Month, the two LGBTQ+ icons are releasing a capsule collection named Chersace, yes really.
The three-piece limited edition range celebrates the community “that means so much” to the singer and designer.
The collection features a t-shirt, a pair of socks and a cap, all of which feature the newly designed Chersace logo.
This is alongside the iconic Medusa motif of the Italian fashion house, which has been reimagined in rainbow colours for Pride.
While the back of the t-shirt features the signatures of the singer and designer, with the quote: “Celebrating Love And Unity”.
Plus fans in the United States can get a unique t-shirt signed by Cher and Versace that’s adorned with diamonds.
Cher says: “Donatella and I have always been good friends. It seemed fair that our very first collaboration is about LGBTQ pride and celebrates a community that means so much to both of us.
“We wanted to create a fun collection to support a good cause and we hope you enjoy it.”
They’ve also confirmed that a portion of sale proceeds taken during June will go to Gender Spectrum, a charity whose work directly assists the LGBTQ+ community.
One fan who spotted the merch online after it was announced said: “Cancel all other Pride merch!!”.
— Glen Scott (@glenrules) June 7, 2022
A few other fans criticised the price of the collection – which starts at €80 – and that only a ‘portion’ of its sales are going to charity.
One joked: “Would consider starting an only fans page to afford a CHERSACE cap actually”.
Another added: “This basic ass shirt is 300€. Girl, bye.”.
To shop the limited edition collection head to versace.com.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
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This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.
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