All the big name brands releasing Pride clothing this month including Levi’s, Converse and Calvin Klein
A number of brands have teamed up with LGBTQ+ stars and artists for their Pride Month campaigns.
Today (1 June) officially marks the start of Pride Month, and many big brands have released Pride clothing collections.
It’s a month for LGBTQ+ people to celebrate how far we’ve come while also recognising the work that still needs to be done.
Over the past couple of years, big name brands have started to release clothing collections, often covered in rainbow colours.
However, some have come under fire for chasing after the “pink pound” during Pride Month and ignoring LGBTQ+ people for the rest of the year.
To become better allies, a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns.
Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity.
For 2022 the likes of Dr. Martens, Levi’s, Calvin Klein, Diesel, Converse and Adidas have released collections for Pride Month.
They’ve teamed up with organisations including InterPride, GLSEN and LGBT Foundation, as well as queer stars, Gus Kenwrothy and Drag Race’s Kylie Sonique Love for the campaigns.
Below we’ve compiled a list of big name brands that are celebrating Pride 2022, and most importantly where they’re donating to.
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Adidas
Adidas has teamed up with Australian, queer artist Kris Andrew Small, who has created designs for the sport brand’s Pride collection.
The Love Unites range includes Pride versions of classic Adidas shoes as well as a full apparel range, with overalls, t-shirts, hoodies, slides and more.
The brand has also confirmed continued partnerships with Athlete Ally, which is focused on ending homophobia and transphobia in sport and Stonewall UK.
To shop the collection head to adidas.co.uk and adidas.com.
Dr. Martens
Dr. Martens has reimagined one of its classic silhouettes for its 2022 Pride collection.
It’s the 1461 shoe, which features sole to stitch in monochrome white, alongside Daniel Quasar’s Progress Pride flag which is emblazoned on the leather upper. The collection also includes a pair of white socks featuring the Dr. Martens logo in the flag colours.
As part of their Pride campaign, Dr. Martens has confirmed it is pledging to donate £217,000 to charities around the world.
In the UK the brand is donating to the Albert Kennedy Trust, an LGBT+ youth homelessness charity who provide housing support, mentoring and life skills training.
To shop the collection head to drmartens.com.
Converse
The popular Converse Pride collection doesn’t disappoint for 2022, with Chuck Taylor All Star, Chuck 70 and One Star sneakers alongside apparel and headwear.
There’s also the “Converse By You” range, which lets fans create their own personalised “All Star” patch, license plate and laces inspired by Pride flags.
To mark Pride all-year round, Converse confirms its support of the transformative work of community partners through annual grants to develop safe spaces for LGBTQ+ youth.
These partners include It Gets Better Project, The Ali Forney Center, Skate Like A Girl, Theater Offensive, Out Metrowest, BAGLY (the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth), and Las Fotas Project.
The collection is now available to shop at converse.com/uk and converse.com.
Levi’s
Levi’s Pride collection is designed to be both genderless and size inclusive, with the collection ranging from XXS to XXXL.
It includes two firsts – the Denim Corset, made from Levi’s denim alongside a lace-up back, and the Pride Skirt, which fits like a kilt.
Other highlights include jeans, a denim jacket, t-shirts, tanktop and accessories such as a head scarf, crossbody bag and charm bracelets.
In support of the collection, Levi’s is making an annual $100,000 donation to OutRightAction International.
The collection is now live and you can find it at levis.com/gb and levis.com/us.
Vans
The “Together As Ourselves” Pride collection features classic slip-on Vans, lace-up Old Skool Vans, t-shirts, tote bags and caps.
Vans has confirmed a donation of $200,000 from the Checkerboard Fund at Tides Foundation to three organisations “committed to advocating for and providing the space, access and community needed to uplift the voices of the LGBTQ+ community”.
To shop the Vans Pride collection head to vans.co.uk and vans.com.
Hollister
For its 2022 Pride collection, Hollister has teamed up with LGBTQ+ student activists from GLEN to co-create the designs.
The ‘Live Loud! Live Proud!’ collection features apparel items including hoodies, graphic t-shirts, tank tops and joggers.
Hollister has confirmed a $250,000 donation to GLSEN, “regardless of sales” from the collection.
It’s now available to shop at hollisterco.com/uk and hollisterco.com.
Playful Promises
The Pride range from lingerie brand Playful Promises features three sets in pink, yellow and teal.
They include bras, thongs, suspenders and harnesses, with the pink set embellished with embroidered rainbows.
The brand enlisted Drag Race icons Valentina and Kylie Sonique Love for the campaign, which sees them stun in the lingerie sets.
Playful Promises donates $1 for every order (of any product) to a charity of your choice all-year round, with a focus on LGBTQ+ charities during Pride Month.
They’ve confirmed that this year in the UK and US they’re donating to Kyiv Pride and in Australia to Pride Foundation Australia.
To shop the collection head to playfulpromises.com.
The North Face
The limited edition range from the outdoor specialist brand features apparel including t-shirts, tank tops and The North Face’s signature jackets, all redesigned with rainbow to mark Pride.
To mark the collection, the outdoor clothing brand teamed up with TikTok’s favourite drag queen and environmentalist, Pattie Gonia.
They said: “We’re here, we’re queer, and we’re enjoying the outdoors”.
The North Face has confirmed it is donating €1 for every product from its Pride Collection to European-based Queer climb, GAYCS and The Mark Scott Leadership For Life Award.
To shop the Pride collection head to thenorthface.co.uk/pride and thenorthface.com/pride.
Apple
This year’s limited edition watch strap from Apple features the inclusive flag colours as well as the word “Pride” woven into the band.
Alongside this Apple has debuted a new intersectional-themed Pride watch face, which, “combines colors to represent the strength and mutual support of the LGBTQ+ movement”.
Apple has also teamed up with Nike for a second exclusive Pride Edition Sport Loop. It differs from Apple’s with the addition of black stripes alongside the rainbow stripes.
This is a design element of Nike’s ongoing Be True campaign, which promotes LGBTQ+ inclusion and equality in sports.
The Pride Edition Sport Loop bands are priced at £49/$49 and are available to buy from apple.com/uk and apple.com/us.
Gus Kenworthy & Rhone
Gus Kenworthy has teamed up with lifestyle brand Rhone to release a Pride collection.
The Olympic medalist has designed an exclusive apparel range to be released alongside Rhone’s capsule collection to raise vital funds.
It features a tie-dye hoodie in two colourways, a blue and white and pink and orange alongside shorts and a t-shirt, with an ombre rainbow logo effect.
A portion of proceeds from both collection will benefit The Worthy Foundation, founded by Gus, which supports LGBTQ+ people and the challenges they regularly confront.
The collection is now available to shop online at rhone.com.
Target
For this year’s Pride Month, Target has teamed up with TomboyX and Humankind on two limited collections.
The 15-piece limited edition range with TomboyX features packing underwear, compression tops, bras, boxers, briefs and boy shorts.
While Humankind’s 11-piece collection features swim trunks, swim tops, tank tops and unisuits, which are all available in extended sizes and a number of different styles.
The wider Target Pride 2022 collection is “community created” and sees the store team up with LGBT+ artists on t-shirts, prints, homeware, pet accessories, tote bags and more.
All of the ranges are now available to shop at target.com.
Crocs
Crocs has released its unique and colourful ‘Love as you are’ Pride-themed collection.
It includes classic rainbow clogs charm sets so you can decorate and personalise your pair, including a disco ball, a rainbow, “Love” and a peace hand sign.
Crocs say: “To honor Pride, we’ve donated to GLAAD, the leading media advocacy organization working to accelerate LGBTQ acceptance. Together, we can create a world where every person can love as they are.”
The collection is now available to shop at crocs.co.uk and crocs.com.
Ugg
Ugg’s Pride collection features exclusives, including the gender neutral Maxi Pride Slide, which comes in the colours of the Progress Pride flag and trans flag.
The new slides for Pride 2022 come with a padded foam exterior and a fluffy insole for comfort.
Ugg is donating to $125,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ people.
In the UK they’re also donating $50,000 to Switchboard, a charity that has been providing a safe space for the LGBTQ+ community and beyond since 1974.
The collection is now available to shop at ugg.com/uk/pride and ugg.com/pride.
Bratz
Bratz is releasing its first ever same-sex couple dolls to celebrate Pride.
The new set from the queer-favourite brand features characters Roxxi and Nevra, who came out as girlfriends in 2020.
The brand say they’re releasing the set “to honour” the many LGBTQ+ fans who have “made Bratz what it is”. It features the pair in 1960s-inspired outfits, holding signs reading, “I can’t even think straight,” and “queer and unapologetic”.
In addition to releasing the dolls, MGA Cares, the charitable arm of MGA Entertainment, has confirmed a donation of $25,000 to the Trevor Project.
The Pride-themed Bratz dolls will be released on 1 June at major online retailers including Amazon.
Diesel
Diesel has released a Pride collection celebrating Tom of Finland’s iconic homoerotic artwork.
The capsule collection features artwork selected from the Tom of Finland Foundation’s catalogue on gender neutral pieces.
This includes his recognisable designs of leather daddies with bulges printed on t-shirts, tote bags, shorts and shirts, as well as a jockstrap.
It’s now available to shop at uk.diesel.com and shop.diesel.com.
Lottie London
Lottie London has dropped a colourful makeup collection to celebrate Pride Month.
It features an eyeshadow palette, two stamp liners and two face gems to create some iconic Pride looks.
It’s been confirmed that 10 percent of sales from the Pride range will be donated to Kaleidoscope Trust.
The five-piece collection is now available to shop at lottie.london.
ColourPop
Another makeup brand celebrating Pride Month is ColourPop with the The Fade Into Hue palette.
The palette features all the colours of the rainbow, with 30 shades to choose from.
The cosmetics brand has confirmed it will donate 100 percent of net profits to Black AIDS Institute on orders made on 2 June.
The palette is now available to buy from colourpop.com.
Skagen
Skagen has released a new version of the Grenen watch featuring a woven rainbow strap for Pride Month.
There’s also an interchangeable watch strap, and beaded bracelet “all honouring a spectrum of love” as part of the collection.
They’re partnering with InterPride and will donate 100 percent of sales to the organisation throughout the month of June.
The collection is now available to shop at skagen.com.
New Look
New Look has released a colourful t-shirt collection to celebrate Pride Month.
It’s made up of seven designs inspired by the Progress Pride flag featuring quotes like “Express Yourself”, “Love is Limitless” and “Be Proud”.
For a second year, the brand is working in partnership with the LGBT Foundation, which will see them donate 100 percent of profits to support the LGBTQ+ community.
Sanuk
Sanuk’s gender neutral range features two Pride editions of its bestsellers alongside artwork by Maggie Johnson that “celebrates self-expression and self-discovery”.
This includes the Sidewalk Surfer slip-on shoe, which has been transformed into the Pridewalk Surfer, complete with rainbow embroidery.
There’s also the Sling ST, a gender neutral makeover of the brand’s Yoga Sling 2 sandal.
It’s now available to shop at sanuk.com/pride with $3 per pair sold going to Pacific Pride Foundation.
Bluebella
Bluebella’s Pride collection features lacy numbers in all the colours of the rainbow, with bras, thongs and suspenders included as well as nipple pasties.
As part of the campaign the brand has reunited Drag Race stars Brooke Lynn Hytes and Vanessa Vanjie Mateo, who have posed in pieces from the collection.
Bluebella has also confirmed that they are donating 10 percent of the profit from the sales of the collection to OutRight Action International.
You can shop the entire limited edition Pride collection at bluebella.com in the UK or bluebella.us in the US.
Oreo
Oreo has introduced a proud ally pack for Pride Month, which acts as a canvas for allies to share their words of pride.
The pack includes the much-loved cookies and a rainbow design featuring phrases like “I’ll march with you” and “you’re too beautiful to hide”, penned by real-life allies.
It also features a writable space on the packet that gives the opportunity for everyone to add their own words of allyship.
It also confirms its “long-standing commitment to the LGBTQ+ community” through its partnership with PFLAG NATIONAL.
To find out more about the limited edition Pride month Oreo cookies head to walmart.com.
