Hollister teams up with LGBTQ+ student activists for its gender-inclusive Pride Month collection
Hollister has released its colourful, gender-inclusive clothing collection for Pride Month.
Entitled the ‘Live Loud! Live Proud!’ collection, it’s been co-created by student activists at GLSEN, who rally for LGBTQ+ inclusion in schools all-year round.
The range features apparel items including hoodies, graphic t-shirts, tank tops and joggers.
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The collection features a hoodie, t-shirt and tank top with the campaign’s slogan across the front.
They use the colours from the Progress Pride flag, which includes the light pink, blue, black and brown stripes.
There’s also t-shirts featuring icons, David Bowie and Whitney Houston, a baseball top, pleated skirt and boxer shorts.
Other highlights include an embroidered denim jacket, which features the ‘Live Loud! Live Proud!’ slogan on the front and a large ‘Proud!’ embroidery on the back.
It also features swimwear, with a triangle bikini top and matching bikini bottoms available in a tie-dye print.
One of the GLSEN students who worked on the collection said: “Gender expression is shown through clothing. Being nonbinary gives me the freedom to know that there is no way I’m ‘supposed’ to dress.”
It’s finished up with headwear, including a bucket hat with rainbow smiley faces, and a bandana with a graphic print featuring phrases like, “Gay all day”, “Pride is a movement” and “Protect Black trans lives”.
Hollister has confirmed: “Regardless of sales, in partnership with Gilly Hicks, we’re donating $250,000 to GLSEN, a US-based non-profit organization, to help create safe & affirming spaces for LGBTQ+ students in schools”.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
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However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’S has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.