Adidas teams up with queer artist for a colorful and unique Pride Month collection
Adidas has unveiled its bright and bold collection to mark Pride Month.
This year the sport brand have collaborated with Australian-based queer artist, Kris Andrew Small who has designed the colourful collection.
The Love Unites range is “centered around the LGBTQ+ community’s past and present” and honours “those who are unapologetically themselves”.
It features limited edition Pride versions of classic Adidas shoes as well as a full apparel range featuring Small’s unique designs.
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The Love Unites collection features a matching track top, tracksuit bottoms and shorts, all with a doodle print design by Small.
He says he wanted the designs to be “a bit of reworking of the traditional rainbow / pride visual we are so used to seeing”.
Other pieces include a pair of overalls, four t-shirts and hoodies as well as accessories including slides, socks, a backpack and cap.
A standout from the Adidas Pride range are the reimagined versions of the brand’s classic silhouettes.
This includes the popular Superstar shoes, which feature a cartoon design by Small and the Grand Court Cloudfoam shoes, which feature the colours of the trans flag.
There’s also the Campus 80s, Nizza, Ultraboost 5.0 DNA and Retropy E5 shoes which have all been updated for Pride.
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Discussing the collection, Small said: “From a concept point of view I really wanted this collection to celebrate all the amazing sides of being queer and celebrating how far we as a community have come.
“But also reminding people that there are still so many people in the community that are vulnerable and repressed.”
Adidas add: “Our goal for the collection was to bring visibility to the many voices of the LGBTQ+ community, honoring those who continue to push society forward.”
The brand has also confirmed continued partnerships with Athlete Ally, which is focused on ending homophobia and transphobia in sport and Stonewall UK.