Style

New Look release a colourful t-shirt collection in support of LGBT Foundation for Pride Month

Jonny Yates May 26, 2022
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New Look has released a line of t-shirts to celebrate Pride Month.

New Look has released a line of t-shirts to celebrate Pride Month.

New Look has released a colourful collection of t-shirts to celebrate Pride Month.

For a second year, the brand is working in partnership with the LGBT Foundation, which will see them donate 100 percent of profits to support the LGBTQ+ community.

The collection is made up of seven unique styles, inspired by the Progress Pride flag and is priced between £11.99 and £12.99.

The limited edition range is now available to shop at newlook.com.

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The graphic designs in the collection include quotes like “Express Yourself”, “Love is Limitless” and “Be Proud”.

They all feature the colours from the original rainbow Pride flag alongside black, brown, light pink and blue to represent the updated and more inclusive Pride flag.

The New Look Pride collection is inspired by the progress flag.
The New Look Pride collection is inspired by the progress flag.

Other t-shirts from the range include swirl hearts, “Love is Love”, “Together” and “We Rise”, with a small graphic on the front and a larger one on the back of the tee.

As well as the main collection, there’s also Pride t-shirts available in the kids and curve sections on the New Look website.

New Look has also confirmed that 100 percent of profits from the collection will be donated to the LGBT Foundation.

They say: “Pride’s so much more than a party – it’s a moment to come together and express what makes you authentically ‘you’.

“Our collection of charity T-shirts are inspired by the new Pride progress flag and we’re proud to be donating 100 percent of profits to LGBT Foundation.”

To shop the collection head to newlook.com.

Pride Month 2022

A number of brands have started to release their Pride-themed collections for 2022.

However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.

In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.

This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges.

While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces.

Another recent release is Dr. Martens, who have reimagined their classic 1461 shoes with a subtle rainbow design against the monochrome white base.

More: Pride month, shopping

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