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Levi’s release genderless and size inclusive collection to celebrate Pride Month 2022

Jonny Yates May 26, 2022
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Levi's has released its collection for Pride Month 2022.

Levi's has released its collection for Pride Month 2022.

Levi’s has released its Pride 2022 collection and it’s a retro-inspired, denim dream.

The range from the iconic denim brand has drawn inspiration from signs and posters of the queer liberation movement.

It features bold and colourful statements on signature denim pieces and “aims to inspire tomorrow’s generation of LGBTQ+ activists”.

The collection is now live and you can find it at levis.com/gb and levis.com/us.

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Each piece in the collection is designed to be both genderless and size inclusive, with the collection ranging from XXS to XXXL.

Levi’s say it’s a collection “that’s truly open to all”, adding that they wanted to mix it up and “create a collection that skews traditionally feminine”.

This includes two firsts – the Denim Corset, made from Levi’s denim alongside a lace-up back, and the Pride Skirt, which fits like a kilt, featuring side pleats, a backpatch with Pride charm, and pearl shank buttons.

The collection celebrates and honours activists fighting for queer liberation and equal rights. (Levi's)
The collection celebrates and honours activists fighting for queer liberation and equal rights. (Levi’s)

Also featured for the first time in a Levi’s Pride collection is a full fledged long bottom jean.

It has a straight leg and faded, distressed look in a nod to the popular styling of Pride during the 1970s.

The jeans also feature a special charm backpatch – with a detachable rainbow charm – and pearl center shank buttons.

You can also get a pair of shorts that feature the same charms as well as a 1980s-style bleach-spotted pattern.

Finishing up the denim offerings in this year’s Pride collection is a Liberation Trucker jacket, which features an embroidered graphic on the back, reading “Let Us Love”.

The collection sees Levi's skew the "traditionally feminine".
The collection sees Levi’s skew the “traditionally feminine”.

Other elements of the collection include the Community Tee, a concert tee homage with a list of LGBTQ+ milestones on the back and a Roadtrip Cropped Tee with rainbow graphics of “Live Your Truth” and “Let My People Love!”.

There’s also a Relaxed Graphic Tank top reading, “We Are All Magical Beings” on the back and a Relaxed Graphic Ragland Crew with a rainbow version of the Levi’s sports logo on the front and a small, embroidered “Equality Never Goes Out Of Style” on the back.

Fans of Levi’s can also get accessories including charm braceltes, charm key chains, hats, a head scarf and a crossbody bag.

The Pride collection is genderless and size inclusive. (Levi's)
The Pride collection is genderless and size inclusive. (Levi’s)

In support of the collection, Levi’s is making an annual $100,000 donation to OutRightAction International, a global organisation working to advance human rights for LGBTQ+ people all over the world.

Prices of the collection start at £10/$18, to shop the Levi’s Pride collection head to levis.com/gb and levis.com/us.

More: Levi's, Pride month, shopping

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