Staunch LGBT+ ally Bad Bunny teams up with Adidas and – er – Cheetos for quirky new collection
Bad Bunny has teamed up with Adidas and Cheetos for a clothing collection, but it’s all for a good cause.
It’s part of the rapper’s “Deja tu Huella” campaign which translates to “Leave Your Mark” in English
The initiative was designed by Bad Bunny to celebrate Hispanic culture and its impact on society.
It features a cheetah-patterned tracksuit and two football jerseys embellished with Bad Bunny and Adidas logos as well as Cheetos across the chest.
One hundred fans will receive first access to the clothes in a unique way through Cheetle iD technology – which will actually detect if fans have Cheetos dust on their fingers.
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Plus there’s also the launch of the Deja ty Huella Estudiante Fund, which will give a total of $500,000 to students in the US and Bad Bunny’s native of Puerto Rico.
It will see ten students receive a $50,000 scholarship to use towards their education, with entries asked to take part in the #DejaTuHuella TikTok Hashtag Challenge by submitting a 60-second video that shows how they’re leaving their mark in the world.
Bad Bunny has previously teamed up with Adidas on exclusive trainers including a pink pair and a brown pair which both sold-out due to huge demand.
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Bad Bunny is a staunch LGBT+ ally
The rapper has proven himself to be an ally to LGBT+ since his breakthrough onto the music scene.
In 2020 he paid a touching tribute to a trans woman who was brutally killed in Puerto Rico, where Bad Bunny is also from.
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He wore a t-shirt that read “they killed Alexa, not a man with a skirt” in Spanish, during a performance on The Tonight Show Starring Jimmy Fallon.
“But I never felt as masculine as I did the day I dressed up like a drag queen,” he added.
And despite some backlash he explained: “I did it to show support to those who need it. I may not be gay, but I’m a human who cares.”