DKNY’s bold new Pride collection aims to normalise and celebrate asking people about their pronouns
The brand says the “Ask About My Pronouns” collection is “inspired by the love and respect for others and the love and respect for oneself.”
The range is now available to buy from donnakaren.com.
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The capsule Pride collection from the New York-based label features a t-shirt and tank with “Ask About My Pronouns” across the front in a rainbow font.
They say the tee and tank boasts “freedom, acceptance, community, and celebration of the beauty in all people.”
The brand is aiming to raise awareness around asking and correctly using someone’s pronouns and showing respect for people’s gender identity.
As part of the campaign, DKNY has teamed up with queer TikTokers to create videos centered around the slogan “Tell Me How You Introduce Yourself With Your Pronouns, I’ll Go First.”
This includes Drag Race star Plastique Tiara who says in their video: “When I’m out of drag my pronouns are he/him or they/them and when I’m in drag my pronouns are she/her or they/them and I am me!”.
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Other notable faces include Agents of S.H.I.E.L.D. actor Teodora Marcella, Attis L., Avery Cyrus, Seth Sanker, Antoni Bumba, Everett Williams, and sister duo Georgia and Hope Bridgers.
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The t-shirt is priced at £42, while the tank top is priced at £33 with sizes starting from small and going up to extra large.
DKNY has confirmed that for the third consecutive year, its Pride capsule collection will benefit the Hetrick-Martin Institute.
The Institute is a non-profit that provides empowerment, education and advocacy for LGBT+ youth in the New York area.
To shop the Pride range head to the DKNY website.