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Polaroid releases special edition Keith Haring camera to celebrate the iconic gay artist’s work

Jonny Yates June 11, 2021
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Polaroid has launched a special ediiton camera and film to celebrate gay icon Keith Haring. (© Keith Haring Foundation. Licensed by Artestar, New York)

Polaroid has launched a special ediiton camera and film to celebrate gay icon Keith Haring. (© Keith Haring Foundation. Licensed by Artestar, New York)

Polaroid is releasing a brand-new instant camera in celebration of iconic gay artist Keith Haring.

The special edition camera and film pack is a collaboration between Polaroid and the Keith Haring Foundation, highlighting his life, art and legacy.

The Polaroid Now camera and film is available to buy from us.polaroid.com and uk.polaroid.com.

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Polaroid says, “in a world that ruses to digital shortcuts, this exclusive collection pays homage to Haring’s analog world full of playful hand-drawn creations, showing the world that art is made to break us.”

The special edition instant camera is designed in red with black and white motifs inspired by Haring’s groundbreaking artwork.

Its accompanying film also features Haring’s art and signature on Polaroid’s classic square frame, so every snap you take and print out will feature a nod to Haring.

The Now Instant Camera and film pack feature black and white motifs inspired by Keith Haring's iconic art work. (© Keith Haring Foundation. Licensed by Artestar, New York)
The Now Instant Camera and film pack feature black and white motifs inspired by Keith Haring’s iconic art work. (© Keith Haring Foundation. Licensed by Artestar, New York)

Haring’s designs were influenced by 1980s culture in New York, starting out as graffiti on subway walls before going on to challenge the conventions of the art world.

He used his platform for activism and addressed issues including Apartheid, the crack cocaine epidemic and the AIDS crisis through his art work.

He became a staple in the ’80s art scene and was regularly photographed with icons including Andy Warhol and Grace Jones, who he also collaborated with.

Polaroid say: “Ever since the heyday of New York in the ’80s, Keith Haring and Polaroid have had a mutual admiration for each other’s work.

“Partnering with the Keith Haring Foundation feels so natural it’s almost like a homecoming for us.

“We are so proud to keep Keith’s legacy alive, which is why we approached this collection of Polaroid products as another love letter to his amazing work.”

The special edition Polaroid x Keith Haring design is priced at £177.99/$169.99 for the set or £129.99/$119.99 for the camera and £16.99/$17.99 for the film separately.

The Polaroid x Keith Haring camera and film is now available to purchase from us.polaroid.com and uk.polaroid.com.

 

 

Related topics: Pride, shopping

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