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Dan Aykroyd’s Crystal Head Vodka release jaw-dropping rainbow skull bottle to celebrate Pride 2021

Jonny Yates June 4, 2021
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Crystal Head Vodka's rainbow skull bottle for its Pride 2021 campaign. (Crystal Head Vodka)

Crystal Head Vodka's rainbow skull bottle for its Pride 2021 campaign. (Crystal Head Vodka)

Crystal Head Vodka has released a special edition bottle for its Pride 2021 campaign.

The brand is selling a rainbow version of its skull vodka bottle to “celebrate diversity and equality” in aid of Kaleidoscope Trust.

The Pride bottle is now available to purchase in the US and UK from selfridges.com or selfridges.com/GB.

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Crystal Head Vodka, which was founded by actor Dan Aykroyd, says “the striking rainbow-coloured skull bottles celebrate diversity and equality.”

It follows up previous releases including an all-black bottle and a crystal design, with the brand saying this one embodies ‘the creative spirit of’ the brand.”

The rainbow skull bottle itself contains the original, ultra-premium Crystal Head Vodka crafted from Canadian corn.

It is described as featuring “a citrus and vanilla aroma, silky smooth and creamy texture, a hint of sweetness and vanilla and a soft, warming finish.”

After posting the Pride campaign on social media they received a positive response, with one person saying: “Can’t wait to add a few of these to the collection!”

Another added, “Beautiful bottle with a great message!”, while lots of comments featured rainbow emojis and “Happy Pride” messages.

The rainbow skull is available in two sizes including 1.75L or 700ml bottles with prices ranging from £59-£140.

Crystal Head Vodka has confirmed that a contribution from each bottle sold will be donated to Kaleidoscope Trust, the UK-based human rights organisation focused on defending LGBT+ rights across the Commonwealth.

To purchase the bottle head to selfridges.com or selfridges.com/GB.

It follows up the release of another limited edition Pride vodka from Stoli, who teamed up with The Harvey Milk Foundation for the release.

The bottle features a design picturing Milk and one of his famous quotes “Hope Will Never Be Silent” with proceeds going to the Foundation.

Related topics: Pride, shopping

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