Crocs release ‘Come As You Are’ collection to celebrate Pride – and they certainly make a statement
Crocs has released its unique ‘Come As You Are’ collection to celebrate Pride month.
With the new range, Crocs wants to highlight those who “celebrate their Pride every day and empower those around them to do the same.”
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Crocs teamed up with Diversity Standard Collective and Knaphouse, a queer creative consultancy during the conception and creation of the collection to ensure it was inclusive of the LGBT+ community.
The range features loud and proud versions of the Classic Clog, Classic Crocs Sandal, Classic Platform Clog and Classic Bae Clog.
They’ve been reimagined for Pride with designs including the trans flag colours, rainbow tiger stripes, rainbow daisies and glittery platforms.
There are also new Jibbitz charms including a unicorn, a peace sign, a heart, glittery stars and lightning bolts as well as a rainbow (of course) for customers to add to their Crocs.
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They’ve also teamed up with Drag Race Holland winner Envy Peru and trans drag artist Eli Express for the campaign, which sees the pair pose in some colourful and stunning shots.
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Crocs says: “In honor of Pride month in Europe, we’ve made a donation to ILGA-Europe, a leading, independent, international non-governmental umbrella organisation advocating for human rights and equality for the LGBTQI+ community.
“Together, we can create a world where everyone can live the life they love and come as they are.”
Crocs is also highlighting LGBT+ members of its team and their partners to ask what ‘Come As You Are’ means to them across their website and social media channels.
It follows up the release of a number of Pride collections from brands including Converse, Dr. Martens, Adidas, Ugg, Xbox and Savage X Fenty. You can find out about all the Pride 2021 ranges and where brand’s are donating in our PinkNews guide.