The North Face releases ‘Never Stop Exploring’ Pride 2021 collection for outdoorsy gays
The North Face has unveiled its outdoorsy rainbow collection for Pride 2021.
The collection from The North Face is “aimed to support the LGBT+ community who love to explore,” during Pride month and beyond.
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The collection features t-shirts and tank tops in purple, black, white and grey featuring The North Face logo in a rainbow design alongside the tagline “Never Stop Exploring”.
The brand says the tagline is inspired by the fact that, “for many communities and individuals, the path to exploration can be a challenging one. We know this needs to change.”
There are also two pairs of rainbow shorts again in purple, black or grey, with two styles available including knee-length and cropped shorts.
US customers can get their hands on some other items in the Pride collection including hoodies and sweatshirts, slides, caps and tote bags.
They also feature the reimagined The North Face rainbow logo and can be purchased at thenorthface.com, but it’s not yet known if these products will be available worldwide.
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The brand says: “We believe in the power of visibility, so we will be using our platforms to champion underrepresented voices, offering groups and individuals space to empower others to speak up and help us all be the change we want.”
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The North Face has confirmed that one euro from every piece sold will go to groups who aim to further representation in the outdoors.
This includes The Mark Scott Leadership For Life Award, partnered with The Outward Bound Trust in the UK, Berlin-based Queer Climb and Italian sport association GAYSC.
While in the US the brand will donate over $70,000 Brave Trails, a non-profit summer camp dedicated to LGBTQ+ youth leadership.