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New Balance unveils bright, playful, gender neutral collection to celebrate Pride 2021

Jonny Yates May 31, 2021
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New Balance has released the "Everybody's Welcome" collection for Pride 2021. (New Balance)

New Balance has released the "Everybody's Welcome" collection for Pride 2021. (New Balance)

New Balance has revealed its 2021 Pride collection to celebrate the LGBT+ community.

The “Everybody’s Welcome” range features apparel and footwear with vibrant graphics.

The collection is being released from 1 June via the US New Balance website and the UK New Balance website.

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The New Balance Pride 2021 range has been created by Hong Kong-based artist Zioe Lam and is rooted in vibrancy and playfulness, which has been inspired by the LBGT+ community.

New Balance describe her as somebody who “celebrates and encourages ambiguity and fluidity through her art.”

“As a brand, we hope that this collection will help foster connections with each other, regardless of their differences,” they add.

The gender neutral Pride collection features a pair of New Balance Fresh Foam Tempo trainers, covered in a vibrant graphic alongside a red heel.

There’s also a pair of New Balance 574 trainers in a more low-key grey, with a pop of colour in the laces which have a rainbow pattern.

Other items in the 2021 collection include slides, an anorak and matching shorts with multi-coloured graphic by Lam and three short sleeved t-shirts.

The grey trainers feature a pop of colour with the rainbow laces. (New Balance)
The grey trainers feature a pop of colour with the rainbow laces. (New Balance)

Alongside the release of the collection, New Balance is continuing its support of GLSEN and its “Changing the Game” program, which is designed to create safer school environments for all K-12 LGBT+ athletes with a $100,000 donation over the next two years.

The brand says: “New Balance is proud to celebrate the LGBTQIA+ community around the world and facilitate participation in athletics.

“We believe in providing equal access to sport for all athletes.”

To shop the Pride 2021 collection from 1 June head to newbalance.com/pride.

It follows up the release of a number of Pride collection from sports brands including a ‘Love Unites’ range by Adidas, Puma’s ‘Forever Free’ range in partnership with Cara Delevingne and Reebok’s ballroom-inspired collection.

Related topics: Pride, shopping

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