New Balance unveils bright, playful, gender neutral collection to celebrate Pride 2021
New Balance has revealed its 2021 Pride collection to celebrate the LGBT+ community.
The “Everybody’s Welcome” range features apparel and footwear with vibrant graphics.
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The New Balance Pride 2021 range has been created by Hong Kong-based artist Zioe Lam and is rooted in vibrancy and playfulness, which has been inspired by the LBGT+ community.
New Balance describe her as somebody who “celebrates and encourages ambiguity and fluidity through her art.”
“As a brand, we hope that this collection will help foster connections with each other, regardless of their differences,” they add.
The gender neutral Pride collection features a pair of New Balance Fresh Foam Tempo trainers, covered in a vibrant graphic alongside a red heel.
There’s also a pair of New Balance 574 trainers in a more low-key grey, with a pop of colour in the laces which have a rainbow pattern.
Other items in the 2021 collection include slides, an anorak and matching shorts with multi-coloured graphic by Lam and three short sleeved t-shirts.
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Alongside the release of the collection, New Balance is continuing its support of GLSEN and its “Changing the Game” program, which is designed to create safer school environments for all K-12 LGBT+ athletes with a $100,000 donation over the next two years.
The brand says: “New Balance is proud to celebrate the LGBTQIA+ community around the world and facilitate participation in athletics.
“We believe in providing equal access to sport for all athletes.”
To shop the Pride 2021 collection from 1 June head to newbalance.com/pride.
It follows up the release of a number of Pride collection from sports brands including a ‘Love Unites’ range by Adidas, Puma’s ‘Forever Free’ range in partnership with Cara Delevingne and Reebok’s ballroom-inspired collection.