Pansexual icon Cara Delevingne and Puma unveil colourful ‘Forever Free’ collection for Pride 2021
Puma has unveiled its stunning Pride 2021 campaign starring Cara Delevingne.
The genderfluid model and actor has teamed up with Puma to create the ‘Forever Free’ range, and proudly flies the inclusive Pride flag in the campaign shots.
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Cara, who came out as pansexual in June 2020 says: “For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honour the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced.”
The collection features footwear including a Pride-inspired take on a classic Puma silhouette as well as new slides and training shoes.
Other products from the range include t-shirts, shorts, tank tops, leggings and body suits all made from sustainable materials.
A highlight in the collection is the ‘Forever Free leggings’, that are modelled by Delevingne throughout the campaign.
The leggings feature Puma’s iconic logo reimagined with the Pride flag colours and are priced at $35.
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Puma has confirmed it will donate 20 per cent of the proceeds to the Cara Delevingne Foundation, a project of the Giving Back Fund and used to support LGBT+ charities around the globe.
It marks the model’s second collection with Puma after previously collaborating on an eco-friendly yoga range to coincide with Earth Day.
Cara also recently announced she would be auctioning off an NFT artwork about her vagina to raise money for women’s rights, the LGBT+ community and fighting the climate crisis.