Fashion

Abercrombie and Fitch release rainbow tie-dye Pride 2021 collection in aid of The Trevor Project

Jonny Yates May 27, 2021
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Abercrombie and Fitch have teamed up with LGBT+ artists and influencers for the campaign.

Abercrombie and Fitch have teamed up with LGBT+ artists and influencers for the campaign. (abercrombie.com)

Abercrombie and Fitch have unveiled its tie-dye inspired collection for Pride 2021.

The apparel range from Abercrombie and Fitch wants to celebrate “new ways of coming together and supporting each other and, above all, Pride.”

The brand has teamed up with The Trevor Project to create the collection, which is now available from abercrombie.com.

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The Trevor Project says: “We’re so grateful to Abercrombie & Fitch for their long-time support of The Trevor Project’s life-saving mission.

“We’re excited to launch a campaign and co-created collection that shares messages of love and support with so many LGBTQ young people across the world.”

Prices for the collection start from £18, ranging to £60, while a brand new Pride cologne named ‘Fierce’ is priced at £78.

Abercrombie and Fitch’s range features pastel rainbow tie-dye bodysuits, sweatshirts, tank tops, swim trunks, hoodies, shorts and t-shirts.

Other items in the collection include a polo top with a rainbow collar, a seven-pack of boxer briefs in different colours, paint splatter t-shirts, shorts in the trans flag colours and a rainbow sequin heart t-shirt.

The Abercrombie and Fitch Pride collection features tie-dye pieces and rainbow underwear. (abercrombie.com)
The Abercrombie and Fitch Pride collection features tie-dye pieces and rainbow underwear. (abercrombie.com)

They’ve teamed up with LGBT+ influencers and artists for the campaign including Isis King, Dexter Mayfield and River Gallo.

River posted their campaign pictures on Instagram with the caption: “Started from the bottom now we’re an Abercrombie model.

“As a closeted high school kid I idolized Abercrombie, so to be part of their new mission of inclusivity and to work with the genius that is @lukegilford is a dream.”

Abercrombie and Fitch has confirmed that it will donate $200,000 to The Trevor Project for Pride 2021 as part of its ongoing partnership with the charity.

To shop the entire Pride 2021 collection head to abercrombie.com.

It follows up a number of brands releasing collections for Pride 2021 including Calvin Klein’s rainbow underwear range, Levi’s staple denim pieces reimagined for Pride and Converse’s colorful high top trainers.

Related topics: abercrombie, fashion, shopping

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