Fashion

Ugg releases 2021 Pride collection in collaboration with Lil Nas X and It’s A Sin’s Omari Douglas

Jonny Yates May 20, 2021
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Lil Nas X and Omari Douglas lead the star-studded Ugg Pride campaign for 2021. (Ugg)

Lil Nas X and Omari Douglas lead the star-studded Ugg Pride campaign for 2021. (Ugg)

Ugg has released its star-studded Pride campaign for 2021 featuring Lil Nas X and It’s A Sin’s Omari Douglas.

They’re modelling the range which sees Ugg expand on its year-round Pride Capsule with new slides and apparel.

The Ugg Pride collection is “a celebration of self-identity and love,” and it’s now available from ugg.com and ugg.com/uk.

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It features new slides including the ‘Disco Stripe Slide’ which comes with a platform sole and in the colours of the LGBT+ and trans flags.

Other products include the brand’s popular ‘Fluff Yeah’ and ‘Fluff Yeah Cali Collage’, both of which come with branded elastic heel straps for comfort and security.

There’s also a spin on this signature silhouette with the NEW ‘Fluff You Cali Collage’, this time they’re slip-on slides but still made with the same cozy Ugg Plush.

It's A Sin's Omari Douglas also appears in the campaign. (Ugg)
It’s A Sin’s Omari Douglas also appears in the campaign. (Ugg)

All of the slides are gender neutral and are available in a number of sizes. Ugg have also released the ‘Fluff Yeah’ slide in smaller sizes for kids.

Plus you can get socks, t-shirts and dresses with ‘Love’ and ‘Equality’ embellished on them in rainbow colours and the trans flag colours.

It’s A Sin star Omari Douglas who appears in the campaign, says: “The best thing about our community is that we uplift each other.

“In a world where we are constantly surrounded by uncertainty we can turn to our community and find happiness and so much joy. To be real is to be free. That’s all we want in life.”

He appears in the campaign alongside icon Lil Nas X, actress and writer Hari Nef, poet and activist Kai-Isiah Jamal, and Ugg brand ambassadors Maya Samaha and Jordun Love.

Ugg has confirmed that $25 of every pair of Disco Stripe slides sold online will be donated to GLAAD – up to a maximum guaranteed donation of $125,000.

The brand has also announced additional donations to Terrence Higgins Trust in the UK and the Organisation for Human Health and Happiness (Ohhh! Foundation) in Germany.

To shop the collection, which will be available all year, head to the Ugg UK website here or Ugg US website here.

Related topics: fashion, lil nas x, Omari Douglas, shopping

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