Adidas release ‘Love Unites’ Pride 2021 collection, inspired by the LGBT+ community’s ‘DIY’ spirit
Adidas has launched a brand-new ‘Love Unites’ collection for Pride 2021.
The sports brand has released a range of apparel and footwear featuring graphics inspired by the LGBT+ community.
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It features style and performance wear, all inspired by a ‘Do It Yourself’ visual aesthetic, which Adidas says “is born from LGBT+ communities who had sought to create their own spaces for self-expression.”
The visuals include fluid geometries and expressive and layered graphics which feature on special edition Pride colourways of classic Adidas silhouettes like Nizza, Forum, UltraBoost 5.0 DNA and AdiZero Pro V1.
Customers can also get a colourful line-up of apparel from bucket hats and caps to running track tops and jumpsuits – not to mention sports bras and shorts.
Some highlights include the gender neutral Adidas Pride heart t-shirt, which is available in black or white, the multi-coloured ‘Love Unites’ matching t-shirt and shorts, plus the subtle rainbow Pride track top with matching tracksuit bottoms.
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The brand will also spotlight Adidas partners who are members and allies of the LGBT+ community, who the brand describe as “a collective of athletes and artists who have made incredible strides forward as champions of inclusivity.”
This includes Tom Daley, Pabllo Vittar, Collin Martin, Chelsea Grey, Layshia Clarendon, Amanda Zahui B, Rachel Daly and Thebe Magugu.
Openly gay soccer player Collin Martin says: “Since my coming out, they [Adidas] have further backed me as an athlete, not only to support me throughout my career, but to let other young athletes know that they will be supported in the world of sport if they are a part of the LGBTQIA+ community.”
Adidas is continuing their partnership with Athlete Ally and Stonewall, making annual donations to both organisations in an effort to help co-develop initiatives aimed at ending systemic oppression and promoting inclusion worldwide.