IT Cosmetics hydrating lip treatment is a must-have summer beauty buy – and it’s flying off shelves

Jonny Yates May 4, 2021
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A lip balm from IT Cosmetics is a must-have for summer. (Selfridges)

A lip balm from IT Cosmetics is a must-have for summer. (Selfridges)

A ‘Je Ne Sais Quoi Lip Treatment’ from IT Cosmetics is a must-have beauty buy for summer.

IT Cosmetics’ lip balm is a popular choice to keep lips hydrated throughout the day during the warmer months.

It’s not one of the brand’s new products, but has surged in popularity in the UK as the weather – hopefully – heats up. In fact, it’s even gone viral, with more people Googling the product than ever before.

So what exactly does the Je Ne Sais Quoi Lip Treatment do? Well, it’s said to repair dull and dry lips giving them an instant softer and smoother feel, while also restoring a natural flush to your lips.

IT Cosmetics developed the lip balm with plastic surgeons to create an innovative product that includes essential butters and oils, hyaluronic filling spheres and antioxidants.

These ingredients smooth the look of lip lines and lock in moisture for pillowy-soft results, while its proprietary Vitality Lip Flush technology reacts with the warmth of your lips to create a pop of colour to last all day.

The lip balm is priced at £23 and can be purchased from the likes of Selfridges or Boots, with both retailers stocking a number of IT Cosmetics products.

The product is similar to a number of other beauty buys that customers have been snapping up ahead of the summer months to help with skin hydration.

Cult Beauty released a £135 beauty box named ‘The Sunshine Edit’ for only £40 which features essentials to protect skin from sun and pollution, while True Skincare’s waterless and vegan products sold-out after a TV appearance.

Meanwhile two new Fenty Beauty items, the Stunna Lip Paint for low maintenance longwear and Body Sauce Luminizing Tint for “no makeup, makeup days”, proved popular for the brand.

To get the IT Cosmetics lip balm head to the Selfridges or Boots.

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