BLACKPINK’s Jennie launches K-beauty brand Hera on Amazon: what’s available, prices and how to buy
The sought-after K-beauty brand Hera – backed by BLACKPINK’s Jennie – is finally available in the US.
The exclusive launch on Amazon is being celebrated by the K-pop star herself, who is also a longtime ambassador for the brand, which tops searches for “best Korean skincare” in multiple countries.
Jennie has selected products from Hera to be released as part of the first drop, which were made available from 29 March.
Fans can emulate Jennie’s look with her favourites from the range including the matte lip tint in a variety of shades: 177 Seoul Days, 333 Closure, 435 Pampas, and 499 Lodge Suede as well as the Rouge Holic Lipstick in 100 Soul Pink.
Despite launching over two decades ago in 1995, this marks the first time that Hera products have been made available to US customers.
It’s also been confirmed that the range available on Amazon will expand from 22 April to feature even more of Hera’s popular makeup range.
Beauty fans and BLACKPINK fans across the globe will also be hoping that this means the brand will be rolled out to other countries in the coming months, however a number of products on Amazon US are available for shipping to other countries.
You can shop all of the Hera products on the Amazon website here.
This follows up a number of big beauty launches recently including Fenty Beauty’s sought-after Eaze Drop Blurring Skin Tint, for a no make-up, make-up look and KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm which went viral on TikTok.
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