BLACKPINK’s Jennie launches K-beauty brand Hera on Amazon: what’s available, prices and how to buy

Jonny Yates March 30, 2021
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BLACKPINK's Jennie has selected some of her favourite products for the launch on Amazon. (Hera)

BLACKPINK's Jennie has selected some of her favourite products for the launch on Amazon. (Hera)

The sought-after K-beauty brand Hera – backed by BLACKPINK’s Jennie – is finally available in the US.

The exclusive launch on Amazon is being celebrated by the K-pop star herself, who is also a longtime ambassador for the brand, which tops searches for “best Korean skincare” in multiple countries.

Jennie has selected products from Hera to be released as part of the first drop, which were made available from 29 March.

This includes the Rouge Holic Lipstick at $51.99, available in 20 shades and the Sensual Powder Matte Lip Tint at $45.49: a smudge-free lipstick for a perfect, hydrated pout.

The first release also includes the Sensual Spicy Nude Lip Gloss at $45.49 which adds some extra volume to your lips and the Spicy Nude Volume Matte at $39.99.

Fans can emulate Jennie’s look with her favourites from the range including the matte lip tint in a variety of shades: 177 Seoul Days, 333 Closure, 435 Pampas, and 499 Lodge Suede as well as the Rouge Holic Lipstick in 100 Soul Pink.

BLACKPINK's Jennie with the Rouge Holic Lipstick. (Hera)
BLACKPINK’s Jennie with the Rouge Holic Lipstick. (Hera)

Despite launching over two decades ago in 1995, this marks the first time that Hera products have been made available to US customers.

It’s also been confirmed that the range available on Amazon will expand from 22 April to feature even more of Hera’s popular makeup range.

Beauty fans and BLACKPINK fans across the globe will also be hoping that this means the brand will be rolled out to other countries in the coming months, however a number of products on Amazon US are available for shipping to other countries.

You can shop all of the Hera products on the Amazon website here.

This follows up a number of big beauty launches recently including Fenty Beauty’s sought-after Eaze Drop Blurring Skin Tint, for a no make-up, make-up look and KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm which went viral on TikTok.

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