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Pride

Oreo launches rainbow-coloured biscuits to celebrate LGBT+ families – but not everyone is impressed

Lily Wakefield October 12, 2020
rainbow oreo

The rainbow Oreos were created in partnership with PFLAG. (Oreo)

Rainbow Oreos have been launched to highlight a campaign celebrating parents who support their LGBT+ children – but not everyone is pleased.

The limited edition Oreo Rainbow Cookies have been released in celebration of LGBT+ History Month (October in the US), and were created in partnership with PFLAG National, which supports LGBT+ people and their parents and families.

Although the cookies were branded a “rainbow capitalism moment” by many, Oreo revealed that the Pride-themed biscuits won’t be available to buy, and will only be gifted to those who perform “acts of allyship for the LGBTQ+ community”.

On National Coming Out Day (October 11), the official Oreo Twitter account posted Oreos in the shades of various Pride flags to educate their Twitter followers.

But they soon came under fire after they appeared to forget the lesbian flag.

Four hours later, the lesbian Pride flag Oreos finally made an appearance.

One Twitter user wrote: “Oreos adding the lesbian flag after we ratioed them in their mentions is proof that bullying works, good job lesbians.”

“I think Oreo is legally obligated to give every lesbian ever a free pack of lesbian Oreos for making them wait an additional four hours,” said another.

Oreo launches advert showing father’s journey towards accepting queer daughter.

Alongside the launch of the rainbow biscuits, Oreo has produced a heartwarming short film showing a father’s journey to accept his queer daughter and her partner, and “championing the notion that a loving world starts with a loving home”.

LGBT+ allies have been taking to social media to share their “Proud Parent” moments in response to the Oreo campaign.

One “proud parent and pastor” shared a photo of himself next to a sign at his church which reads: “God loves you just the way she made you. Happy Pride.”

Another parent shared a photo of her young son playing with pink toys, and wrote: “At this age, being supportive means not pushing stereotypes and letting them love what they love so they’ll feel comfortable loving who they want later in life!”

The mother of a gay teenager shared a photo of the rainbow necklace she wears, and wrote: “I am an ally to my son who came out at eighth grade graduation.

“He expected tears, but I had nothing but the biggest hug for him. Being a teen is hard, being a gay teen may be harder, but my son is the epitome of strength and courage. I wear this proudly!”

PinkNews contacted Oreo’s owner Mondelez International for comment.

More: allyship, App Featured, lgbt kids, Oreo, Pride, rainbow, Twitter

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