Deliveroo and LEON will be including free LGBT+ children’s books with meals ordered during Pride month
Deliveroo has teamed up with the fast food chain LEON to celebrate Pride month by delivering LGBT+ children’s books with selected meals.
Beginning on June 1, meals ordered from LEON through the Deliveroo app will include a free gift: a picture book by the LGBT+ author and illustrator Olly Pike.
The offer is available in London, Manchester and Brighton and there are two books up for grabs: ‘Prince Henry’, a gay fairytale romance, and ‘Kenny Lives with Erica and Martina’, a story about acceptance of diverse families.
The second title is based on the book ‘Jenny Lives with Eric and Martin’, one of the first English-language children’s books to discuss homosexuality.
“Olly’s books are brilliant, happy tales to remind us that love really is what the world needs now,” said Rebecca Di Mambro, head of marketing at LEON Restaurants.
Pike thanked Deliveroo and LEON for helping him spread a “positive message of LGBT+ acceptance”.
“Every child is born without prejudice and hate,” he previously told Metro. “Part of being a kid is learning to understand the different types of people in the world around you – and specifically, in modern society, this means that even though we are all different, we are all equal.”
Arabella Jenkins, consumer communications manager at Deliveroo, said: “Celebrating love in all its forms is at the core of the Deliveroo brand and we are proud to play our part in Pride once again.
“We want to inspire every child to stand up against injustice and have the courage to be their truest selves!”
The initiative by Deliveroo and LEON comes after the government announced that an LGBT-inclusive curriculum will be compulsory in all UK schools from September.
Recent figures show that 13 percent of British children have been bullied because of their sexuality, and it’s hoped that raising awareness of diverse relationships before children enter secondary school will help decrease this figure.