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An Amazon seller was flogging ‘anti-Pride’ eye masks and we’re so tired of this

Josh Milton January 26, 2020
Amazon swiftly removed the 'anti-Pride' eye mask for failing to meet company guidelines. (Amazon)

Amazon swiftly removed the 'anti-Pride' eye mask for failing to meet company guidelines. (Amazon)

After criticism, Amazon have swiftly removed an ‘anti-Pride’ eye mask that one user called “unacceptable”.

For the low, low price of ยฃ5.99, sleepy Amazon users could dive into the duvet in stye with this “cute, face mouth mask” for “kids, teens, men” and “women”.

But the dusty pink mask featured an LGBT+ Pride flag emoji that was crossed out; an emoji glitch that went viral last year and was picked-up by several homophobic groups.

Originally sold by user BigHappyShop, the seller’s item has since been pulled by Amazon for not meeting the company’s guidelines, a spokesperson said.

‘Anti-Pride’ mask removed from Amazon after complaint.

One outraged LGBT+ customer, who wished to remain anonymous, filed a complaint to Amazon after scrolling on the shopping giant’s website and stumbling on the mask.

“This is totally unacceptable and should be removed immediately and a review of the sellers other items conducted,” the complaint, shared to PinkNews, stated.
The page of the face-mask, which Amazon has since taken down. (Amazon)
The page of the face-mask, which Amazon has since taken down. (Amazon)

An Amazon spokesperson told PinkNews: โ€œAll sellers must follow our selling guidelines and those who do not will be subject to action including potential removal of their account.

“The product in question is no longer available.โ€

BigHappyShop have sold an array of wares on the marketplace since 2019, from picnic blankets to reusable drawstring bags. The seller will no doubt lose little sleep over the eye mask being pulled from the online shelves.

Amazon has been forced to shutter the doors of some seller’s stalls in the past for flogging anti-LGBT products.

A ‘Straight Pride’ flag pin was pulled in 2018 after being widely mocked online.

What was the ‘anti-LGBT’ emoji?

The design of the mask is of an emoji which features an LGBT+ Pride flag with a crossed-out circle superimposed over it.

Going viral in 2018, the arresting emoji was quickly branded the “anti-LGBT emoji” and it appeared to be a glitch in the software.

Moreover, it was not an official design by Apple of the Unicode Consortium, which creates emoji design.

More: Amazon

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