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PinkNews Awards

PinkNews Awards 2019: Nominees revealed for the Ad Campaign of the Year

Lily Wakefield October 4, 2019
PinkNews Advertising Campaign of the Year award 2019

The nominations for the PinkNews Advertising Campaign of the Year award 2019. (Clockwise from top left: TfL, Co-op, Uber, Samsung, Dublin Bus)

The nominations for Advertising Campaign of the Year at the PinkNews Awards 2019, which recognises adverts that celebrate or seamlessly integrate LGBT+ people, have been revealed.

The nominated advertising campaigns for 2019, the which saw the celebration of 50 years of Pride, are an amazing mix of moving and empowering.

Last year’s award was given to Kellogg’s for its “My Perfect Bowl” campaign, made by Leo Burnett London and featuring drag queens Vivienne Lynsey and Miss Blair.

You can cast your vote here for the PinkNews Awards 2019.

The winner will be announced at the PinkNews Awards on October 16.

Samsung Galaxy: The Future.

Samsung’s campaign ‘The Future’ featured various various yet to be invented technologies.

In the advert, a moving moment shows an interracial lesbian couple cuddling in bed, while one shows the other a live ultrasound of their baby on a phone.

Dublin Bus: The Long Road to Pride.

Dublin Bus released an emotional video for Pride 2019, paying tribute to the Republic of Ireland’s older LGBT+ community, who “fought for our right to be who we are”.

‘The Long Road to Pride’ features four older LGBT+ people who discuss their struggles in coming to terms with their identity in an extremely conservative Catholic country, where being gay was illegal until 1995.

The cameras then follow several younger LGBT+ people as they meet their older counterparts and invite each of them to attend Dublin Pride for the first time in their lives.

Transport for London: #EveryStoryMatters.

LGBT Rainbow Flag decorated onto a London Underground Roundel at Hammersmith Station. (TfL)

Transport for London (TfL) celebrated Pride this year with station roundels made over with the colours of the LGBT+ Pride flag, the trans Pride flag and, for the first time, the bisexual Pride flag.

The LGBT+ Pride flag roundels this year featured black and brown stripes to represent BAME communities and TfL’s #EveryStoryMatters campaign also included posters of its LGBT+ employees in stations around the city.

Uber: The Many Voices of Pride.

To mark Pride celebrations this year, Uber launched its ‘Many Voices of Pride’ campaign across the UK.

Using the personal stories of Uber employees and the riders and drivers who use the app, the campaign showcased the many flags of the LGBT+ community.

Co-op: Strawberries.

The Co-op strawberries advert shows a trans woman sitting at a dressing table, uncapping a bottle of red glitter that falls and transforms into a punnet of fresh strawberries.

She says: “Co-op strawberries are special because money goes towards Trans Pride and helps bring LGBT+ people together to celebrate, to show the world that we’re here and we deserve to be loved.”

The winner will be announced at the seventh annual PinkNews Awards in London on October 16 2019.

The PinkNews Awards 2019 is supported by Amazon.

More: advertising campaign, lgbt representation, Pinknews awards 2019

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