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Lizzo is trying to trademark the phrase ‘100% that bitch’

Vic Parsons September 5, 2019

Lizzo at Made in America in Philadelphia, 2019. (Arik McArthur/WireImage)

US singer Lizzo is reportedly trying to trademark the phrase “100% that bitch” from her 2017 hit ‘Truth Hurts’.

The Houston-based artist filed a trademark application for the phrase in June 2019, according to The Blast.

Lizzo reportedly wants to use the phrase on an upcoming range of clothing merchandise, including t-shirts, jackets, hoodies, hats, bandanas, wristbands and more.

But Lizzo may have taken the phrase from another black woman. London-based musician Mina Lioness claims that she is the originator of the line, having tweeted, “I did a DNA test and found out I’m 100% that bitch” on 25 February 2017.

The line in ‘Truth Hurts’ is: “I just took a DNA test, turns out I’m 100% that bitch”.

‘Truth Hurts’ was released on 19 September 2017.

Lizzo has previously said that she’d “never seen” Mina Lioness’ viral tweet – which has more than 26,000 retweets – and that she based her song lyrics on a meme she saw on Instagram.

At the end of August, when the news first broke that Lizzo was trying to trademark “I’m 100% that bitch”, Lioness tweeted: “I cannot get over is how brazen Lizzo and her team have been in ignoring my whole presence.”


However, according to an intellectual property (IP) lawyer who spoke to The Guardian, even if Lizzo did take Mina Lioness’s tweet, it doesn’t matter.

“Merely saying a short phrase or word in public doesn’t give you a legal monopoly over it,” Deborah Peckham said.

More: 100% that bitch, lizzo, truth hurts

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