Primark launches new Pride collection following 2018 controversy
Primark has launched a Pride 2019 collection, despite controversy surrounding last year’s range.
The retailer has partnered with ILGA World, the International Lesbian, Gay, Bisexual, Trans and Intersex Association, to create the “Feeling Proud” collection.
Primark will donate £150,000 to the organisation in support of their work towards LGBT+ rights.
ILGA World’s executive director, André du Plessis said: “Far too many LGBTI people all around the world face exclusion, discrimination and violence every day. Lives end too early, and people are forced to live in fear and shame.
“But history has taught us that change is unstoppable when we come together, proud and united. That’s at the core of what ILGA World is about.
“Thanks to this partnership and Primark’s generous support, we will be able to redouble our efforts to help LGBTI communities worldwide.”
Primark’s Director of People and Culture, Ciara Ruane added: “We’re proud to partner with ILGA World this year to support their work as an advocate for LGBTI rights.
“As an international brand we wanted to support an organisation that works directly with LGBTI communities on a global scale to achieve long-lasting change.
“Inclusivity is one of our core brand values and we’re committed to promoting equality, enabling diversity and creating an inclusive workplace in each of our 11 markets and beyond.”
Last year, the clothing company faced criticism for selling a Pride range made in countries where LGBT+ people face violence and persecution.
The range of rainbow-themed t-shirts, caps and accessories were produced as part of a partnership with LGBT charity Stonewall, which receives 20 percent of the proceeds.
However both organisations admitted the clothes were made in places where it’s illegal to be gay.
A spokesperson for Primark confirmed that the products are “manufactured in China, Turkey and Myanmar… in accordance with internationally recognised standards.”
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All three countries have a poor record on LGBT rights.
Stonewall defended its partnership with Primark.
In a statement it said: “When Primark decided to launch a summer Pride range we were proud and pleased that they approached us about a partnership.
“They want to work with us to help embed long-term, generational change for LGBT people in the UK and internationally.
“This funding will help us run programmes that empower LGBT young people and marginalised groups within the community.”