Alaska Airlines has activated public relations emergency mode after the story of how a gay couple had to move from their seats to let a straight couple sit together went viral in the past few days.

The airline has issued another lengthy statement of apology for the incident, which was made public by David Cooley via his social media profiles on Sunday.



Cooley, the founder and CEO of a well-known LGBT+ venue in West Hollywood, California, called The Abbey, called for a boycott of the airline and its parent company Virgin Airlines in his statement, which was shared nearly 2,000 times on Facebook and more than 2,200 times on Twitter.

An Alaska Airline jet is parked at a gate at Dulles international Airport on June 16, 2018, in Dulles, Virginia. (Daniel Slim/AFP/Getty)

“I have never been so discriminated against while traveling before,” he wrote in the post. “I cannot believe that an airline in this day and age would give a straight couple preferential treatment over a gay couple and go so far as to ask us to leave.”

A representative for Alaska Airlines first apologised in a tweet in response to Cooley’s, which read: “We are truly sorry this event occurred. We mistakenly booked two people in one seat. I can assure you we are an inclusive airline and hold a zero-tolerance policy for discrimination of any kind in our workplace.”

Then a lengthy statement apologising to Cooley was issued to various media organisations, as the San Diego Gay & Lesbian News reported. But as popular uproar at the incident intensified, the airline issued an even longer statement via its social media channels on Tuesday.

An Alaska Airlines jet passes the air traffic control tower at Los Angles International Airport (LAX) during take-off on April 22, 2013 in Los Angeles, California (David McNew/Getty)

This was similar to the statement reported in the press, but it added that the company “did not intend to make Mr. Cooley and his partner feel uncomfortable in any way.”

Alaska Airlines, whose website features a whole page dedicated to “gay travel,” insisted the incident was the result of an error rather than discriminatory intent and defended its record as a pro-LGBT+ company and employer.

“An unfortunate seating mix-up occurred this weekend. Full LGBTQ equality is a value we share,” the tweet introducing the statement read.

It made no explicit mention of taking measures to investigate the incident and the crew members involved or to prevent this from happening again, simply stating it was trying “to make this right.”

Most of the reactions to the apology failed to believe the company’s explanation, while a few others said they’d keep using the airlines because of positive past experiences.




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