There’s rainbows, rainbows everywhere.

No matter whether they’re pinned to an underside of a bag, displayed in a shop window, or painted onto some glamourpusses cheek, we cannot escape the rainbow symbol if we even wanted to.



In some areas of the globe, we are so awash with rainbow flags right now the high street feels like a less ominous scene from Alfred Hitchcock’s Birds.

Dog chewing on the rainbow pride flag
Shiro, a Siberian Husky, plays with a rainbow flag as the LGBT community celebrates Pride in London (Chris J Ratcliffe/Getty)

But as we grow that little bit more concerned about the rampant commercialisation of the rainbow symbol and its purpose, we want to answer a few pressing questions: where did the rainbow come from, and has it stood the test of time?

How did the rainbow SYMBOL first come into existence?

Before he was assassinated later on in the year, gay politician Harvey Milk asked a talented gay designed her knew to design an all-encompassing symbol to take on San Francisco’s Pride March in 1978.

black and white photo of Harvey Milk
Milk asked for a gay designer and activist to make the flag (Getty)

Who designed THE RAINBOW SYMBOL?

The designer who Milk asked was a gay man named Gilbert Baker. Self-described as a “gay Betsy Ross,” activist Baker was one of the original Pride marchers in the US as well as a print designer.

Giant pride flag
Gilbert Baker, who designed the most internationally known symbol for the gay culture, the rainbow flag, 25 years ago, heads the Stockholm Pride Parade carrying a 250-metre long flag in Stockholm (FREDRIK PERSSON/AFP/Getty Images)

Why the rainbow on the pride flag?

The print designer got the idea for the rainbow symbol when he was dancing in a gay bar and high on LSD with his friend. It was after that he asked his friends to help him hand-dye and stitch together the eight colours for the pride flag.

Prior to the rainbow symbol, the most recognisable queer symbol was the pink triangle – and because Adolf Hitler conceived the pink triangle, Baker and Milk believed it was time to distance the community from its pain.

PRIDE ‘86 FORWARD TOGETHER! From The History Project Button Collection. . A crowd of 34,000 people turned out for the Boston Pride 1986 March. In response to anti-gay adoption policies of the Dukakis administration, the Gay and Lesbian Defense Committee urged members to place dozens of stickers outside the State House that read, “Foster Equality.” . That year, John Bush, a black gay activist, called the Boston gay community “painfully exclusive,” citing incidents at bars like Chaps that required multiple IDs from people of color and from femme lesbians. . In 1986 AIDS Action, originally started as a committee of the Fenway Community Health Center, incorporated as a nonprofit organization under the leadership of Larry Kessler. After four years in office, President Reagan finally mentioned the word “AIDS”. . #THPpride #lgbtqhistory #lgbthistory #gayhistory #LGBTQ #LGBTQIA #LGBT #GLBT #gay #lesbian #pride #gaypride #lesbianpride #bipride #queer #history #herstory #archives #boston #bostonhistory #BOS #igboston

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“[The pink triangle] represented a dark chapter in the history of same-sex rights,” Baker wrote in his memoir.

“Adolph Hitler conceived the pink triangle during World War II as a stigma placed on homosexuals in the same way the Star of David was used against Jews. It functioned as a Nazi tool of oppression,” he wrote in his memoir. “We all felt that we needed something that was positive, that celebrated our love.”

The colours represented different elements of a gay person’s life: pink for sex, red for life, orange for healing, yellow for sun, green for nature, turquoise for magic, blue for peace and purple for spirit.

Principal Pete Cahall, waves a rainbow flag, symbolizing gay pride, at a rally of about 1000 Woodrow Wilson High School students and gay supporters June 9, 2014 at Woodrow Wilson High School in Washington, DC. The rally was held to counter a planned protest by Westboro Baptist Church, the Kansas-based organization known for anti-gay picketing at funerals. AFP PHOTO/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
Canada’s Supreme Court ruling is being praised by LGBT rights campaigners. (Getty)

The pink and the turquoise were eventually dropped from the design because they were too costly for printers to reproduce.

Has the rainbow flag stood the test of time?

Although Baker died last year, his rainbow-filled legacy lives on.

In deciding to not copyright the rainbow design, he allowed the LGBT+ community around the world to use it to share their pride in their identity.

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As the movement has diversified in recent years — the likes of the trans, non-binary and asexual communities are now acknowledged and recognised — some members of the community wish for a more diverse flag to represent them.

bisexual pride flag
The bisexual pride flag (Getty)

A diverse roster of flags have come into fruition for separate strands of the community.

Whether flag wavers are bisexual, asexual or intersex, these flags may be preferred by those who accuse companies of “pinkwashing” their businesses with the rainbow symbol to profit from the pink pound.

Daniel Quasar, who identifies as queer and non-binary, has made-over the six-coloured rainbow flag.

He added a five-striped arrow to the design reflect “all aspects of our community.”

 Daniel Quasar's re-booted Pride flag
Graphic designer Daniel Quasar’s re-booted Pride flag (Kickstarter)

The designer added black and brown stripes to the top of the Pride flag so as to include LGBT people of colour.

The white, pink, and light blue colours reflect those of the transgender Pride flag, which was designed by Monica Helms in 1999.

Although the flag achieved its goal on Kickstarter, it has received mixed reviews from LGBT+ people as a whole.

rainbow flag
Participants march during a Flag Day ‘Raise the Rainbow’ rally, June 14, 2017 in New York City. The event honored LGBT rainbow flag creator Gilbert Baker, who died in March 2017. (Photo by Drew Angerer/Getty Images)

Whatever colour flag you choose, it’s good to know that there are more representations available than ever to symbolise the diverse, vibrant roster of people who consider themselves to be LGBT+ today.




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