After releasing an ad campaign featuring a gay couple, a suit designer has faced a massive backlash.
Suitsupply released its Spring ad campaign this week, but lost over ten thousand followers on social media and got a load of abuse.
The brand’s campaign featured two men kissing.
One Twitter user branded the campaign “disgusting”, and vowing to boycott the brand.
Others said they would pay “ten times more” for their suits than to shop at a brand which endorses same-sex couples in its ads.
One Facebook follower said the brand had gone “too far” and that the campaign was “controversial” and “sexual” and another said that the business would be killed as it had “pushed a political agenda” onto its followers.
“You are choosing PC over money, Unbelievable. Morons” wrote another.
But in a statement released after the launch, CEO, Fokke de Jong said the backlash was anticipated, but that the brand stands by its decision to feature same-sex couples in its collection.
He said: “The Suitsupply Spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for.”
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Adding: “It was something that we anticipated as it is a topic that many people feel personally and passionately about. We do not aim to and cannot control the reactions, however, the new followers and positive messages that have been prominent in our social media is a good indicator that this campaign has been well received and has impacted many people positively. It’s amazing what one kiss can do.
Of course many celebrated the campaign, with one follower writing with glee about the backlash: “suitsupply came with their first not totally awful ad campaign, which celebrates gay couples, and people are LIVID. some guys worried that wearing suitsupply now makes them look gay.”
Others described the campaign as “beautiful” and celebrated the decision to feature the same-sex couple.
Luxury fashion retailer Burberry last week launched a new rainbow themed collection by supporting three major LGBTQ+ charities.
The London-based brand launched new collection that includes a variety of rainbow-themed items as part of London Fashion Week.
Transgender model and activist Munroe Bergdorf hit out at the industry and outlined how the fashion industry and media can treat trans people.
Meanwhile in Australia, a Muslim designer launched a pride hijab for Sydney Mardi Gras.