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Drag queens will star in a groundbreaking new Kellogg’s advert

Josh Jackman February 13, 2018
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The Kellogg's advert was groundbreaking (Kellogg's)

Two drag queens are set to feature in groundbreaking new adverts from Kellogg’s.

Vivienne Lynsey and Miss Blair, from Manchester, will be in two adverts talking about when to eat cornflakes – and how many clothes they wear while doing it.

Vivienne, who was a finalist for RuPaul’s Drag Race UK Ambassador in 2015, said he preferred to eat a bowl “at nighttime.”

Miss Blair agreed, saying he likes having cornflakes “around 1am,” though he added that he favoured wearing “lounge pants and a kaftan” while doing it.

Vivienne hailed the landmark nature of the ads.

“It’s really important brands are representative of all sexuality and gender,” he said.

“Gender is fluid; it is so much more than being a man and being a woman, and I think it is fantastic Kellogg’s is being inclusive – it’s not every day you get to be in a Corn Flakes advert.”

He added that it was “great to see current TV shows, such as Celebrity Big Brother, really opening up the discussion around gender – it’s come a long way.

“It is great to get Viv and Miss Blair out there for the nation to see.”

Courtney Act took Celebrity Big Brother by storm earlier this year, beating ultra-conservative former MP Ann Widdecombe to win the title.

(Photo: Channel 5)

Courtney, who was more frequently known as Shane Jenek when inside the house, won the 2018 edition of the reality show with 49 percent of the vote.

The self-described “genderqueer, pansexual, polyamorous, vegan, atheist, feminist, blonde Australian” made waves in the house by explaining gender and drag to fellow contestants.

Courtney Act (Student Pride)

Kellogg’s hit the headlines last year by releasing an advert starring a gay couple.

Chris Hall, 42, and Mark Hearfield, 59, appeared in the advert to talk about how they take their cereal.

Chris and Mark, who have been together for more than two decades, wanted to normalise same-sex couples in the national consciousness.

This week, a McCain advert came out which included lesbian couple Kimberly and Molly kissing, dancing and cooking together.

(McCain UK/YouTube)

The advert came after gay couple Lee and Mat Samuels-Camozzi were subjected to horrific slurs on social media after appearing in a McCain advert with their young son Carter.

People compared the couple to paedophiles, labelled them as sick and accused them of neglecting their 19-month-old son Carter because he didn’t have a mother present in his life.

Related topics: advert, drag queens, Kellogg's, RuPaul's Drag Race, UK

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