Barilla stops being fu-silly: the pasta company now supports same-sex adoption
The pasta company whose chairman said he would “never feature an ad with a gay family” has u-turned and become LGBTQ+-inclusive.
In 2013, chairman Guido Barilla told an Italian radio station that his company was against the concept of same-sex parents.
“I would never do an ad with a homosexual family,” he said.
“If the gays don’t like it they can go and eat another brand.”
He continued: “For us the concept of the sacred family remains one of the fundamental values of the company.
“I have no respect for adoption by gay families because this concerns a person who is not able to choose.”
He has since apologised for these offensive words, saying: “It is clear that I have a lot to learn about the lively debate concerning the evolution of the family.”
In the years following Barilla’s apology, the company has appointed a Diversity and Inclusion Board.
And Barilla earned a perfect score several years in a row on the Human Rights Campaign’s Corporate Equality Index, which tracks companies’ policies about LGBTQ+ people.
Some people still weren’t convinced, voicing their disdain for the company on social media and using the hashtag #boicottabarilla – which translates, of course, to ‘boycott Barilla’.
One commenter wrote: “Nice to know the guy made amends.
“Still, I have no plans to go back to purchasing Barilla products.”
They added: “While it’s possible he had a change of heart, it’s more likely that the pain he felt was in his wallet and not his heart.”
The positive turnaround has however been noticed by a number of media outlets, including the Huffington Post, which labelled Barilla “Most Improved” in an article discussing “5 Companies Going Above And Beyond For The LGBT Community.”
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The company has also created a YouTube segment called ‘While The Water Boils’ – a Q&A session which happens in the time it takes to cook pasta.
The series has done well, and has featured guests like Wanda Sykes and Bill Nye.
Season 3 is available on YouTube now.