Anti-bathroom bill campaign ‘launches’ gendered products ‘for a Bathroom Bill World’

PinkNews logo on pink background with rainbow corners.

An anti-bathroom bill group has launched a biting campaign against the Texas bathroom bill legislation which would see transgender people forced to use bathrooms that do not correspond to their gender identity.

“Lifestyle Products for a Bathroom Bill World” is a fake shop that offers products in “gendered” colours with pockets for birth certificates to be slipped into.

Lifestyle Products for a Bathroom Bill World
(Photo by Lifestyle Products for a Bathroom Bill World/Facebook)

The products include phone cases, back packs and lunch boxes.

GSD&M created the campaign which mocks the notion that trans people should be forced to use the incorrect bathrooms.

Duff Stewart, the CEO of the ad agency, said that Texas had already wasted money on launching a special legislative session to try and pass the anti-trans law and should not continue to waste money.

Stewart said: “Taxpayer dollars should be spent solving the real problems that face our state, from infrastructure to education, child protective services and more.

“We have an imperative to support basic human rights and legislation that limits the freedoms of our transgender community is nothing more than a solution in search of a problem.”

The CEO added that his group would continue to fight for equality in Texas.

“I’m not worried about the people who love. I’m worried about the people who hate. GSD&M will always stand up for equality, and protect and support the community we’ve called home for 46 years,” Stewart added.

Lifestyle Products for a Bathroom Bill World
(Photo by Lifestyle Products for a Bathroom Bill World/Facebook)


Senate Bill 3 (SB 3) is identical to anti-trans legislation in North Carolina.

Senate Bill 91 was passed. The two pieces of legislature are almost identical.

It was passed despite ten hours of testimonies from people opposing it.

Those who testified explained that the Bill was likely to have a negative impact on mental health and that suicide rates may go up among the trans community if their rights were rolled back.

A Republican Senator who supported the bill, Craig Estes, said that the Bill would not be at fault if this were the case.

“I’m hearing that it’s somehow our fault that people are committing suicide. Another explanation could be that people are depressed,” he said.

He added that he is sure that “it would be depressing to be trying to figure out which gender you are,” but that suicide rates could not be solely accounted to that.

SB 6 was a similar bill that was passed earlier this year in the Senate, but it failed in the house.

Senator Lois Kolkhorst, who authored all three pieces of legislature, said in the opening of the hearing for SB 3 that it was a “Texan tradition” to “take care of these issues”.

Business owners in Texas have condemned the Bill and the financial impact that it may have as HB2 cost North Carolina more than $3.76 billion.