President Trump has grown an obsession since the start of his political career. Whether it’s accusing news organisations of “fake news” or blocking reporters from having access to the press pool, Trump has tried incredibly hard to take charge of the news about himself.
Part of that attempt is Andy Hemming.
The 31-year-old is officially known as The White House director of rapid response, but his real job? To provide positive news about the President to the President.
Hemming gets paid $89,000 a year, plus benefits, to immerse himself in news broadcasts, print articles, online pieces and Twitter mentions all about Trump, his administration and US politics in general.
Twice a day Hemming provides the most positive stories to Trump, as well as to a list of 1000 “influencers”.
These influencers are largely made up of reporters and the news is sent in the hope to improve public opinion of the President.
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Hemming, who worked on the unsuccessful campaigns for Meg Whitman, Mitt Romney and the successful campaign of Texas Governor Greg Abbott, was brought into the Trump team in the final 100 days in the lead up to the general election.
White House press secretary Sarah Huckabee Sanders said of Hemming’s job that he worked to get the one positive story out of the 150 negative ones.
“For every one good story we push out, there are probably 150 really bad process stories, or hit pieces, on the administration.
“We think a lot of times, the stories that we push out have been given very little coverage,” Sanders said.
She added: “Andy does an incredible job of finding those hidden gems and trying to amplify those positive messages.
“He’s quick, and I would say he has a very good pulse on what’s hot, but also on what wasn’t hot but should be.”
In spite of this attempt at turning around the depiction of the President, it seems Trump keeps fighting against the press.
Just last month, he tweeted a video of himself “beating up CNN”.
Political critics have also said that the two actions are nothing but conflicting. If the President accuses publications of “fake news” but they were to run positive pieces about the administration, “then why should we believe that their positive reporting about the president and the administration is real?” argued CNN analyst David Axelrod.