This ad was apparently ‘too gay for TV’
A lubricant brand has claimed that its ad was banned from being shown opposite RuPaul’s Drag Race on its new channel.
For its current tenth season, reality series RuPaul’s Drag Race has made the jump from LGBT channel Logo to ‘mainstream’ cable channel VH1.
However, not all the show’s advertisers survived the jump – and one gay-themed brand has claimed that it has been stopped from running its ads against the show in its new homes.
In a blog, an exec from lubricant brand Boy Butter alleged that their ad was rejected by Comcast in Chicago.
Eyal Feldman, the founder of the lube brand, wrote: “[Comcast] did not think viewers could handle the level of gayness in this ad starring sexy ginger, Seth Fornea, who is showing us all how to properly use a butter churn.
“One would think that in the Mid West the sight of a butter churn would bring back nostalgic feelings of nearby dairy farms, but alas if a gay man is churning that butter, not so much.”
He added: “One of the best things about owning a personal lubricant company is the marketing, creating fun tongue in cheek ads that push my products as well as my own gay point of view.
“Our intention with this commercial was to make a gay version of the sexy Super Bowl ads and tame it down to be as ‘PG’ as possible, so as to avoid this type of ban… a sexy busty woman being suggestive and showing a lot of skin is fine but if you just replace that woman with a gay man, it is a much different story.
Daniel Robinson, the director of the ad, said: “I think it’s Chicago’s loss and a clear representation of how shamed and stigmatized our sexuality is.”
Check out the ad below:
The Bank of Australia and New Zealand recently revealed a heartwarming new advert encouraging gay couples to hold hands.