Homophobic One Million Moms attacks Taco Bell for saying mornings are ‘hell’
Homophobic group One Million Moms has attacked Taco Bell for using the word “hell” in a recent advert.
The right wing conservative group, which is known for its anti-LGBT stance, took offence to a new ad by the fast-food chain to promote its breakfast.
The commercial focuses on a man who is down on his luck at work.
It states: “As the morning sun peaks through, work is already emailing you.
“It’s 8am and they got your soul. Stuck in a morning work like hole and if you don’t respond quick the promotion goes to Nick.”
“When your morning is hell, just go to Tack Bell,” it adds.
One Million Moms took offence to the “crude commercial”.
“Taco Bell is following a trend in crude commercials,” it said in an email to supporters.
“While a few fast food restaurants are cleaning up their ads, Taco Bell decided to air a commercial that includes foul language.
“The newest Taco Bell commercial says, ‘When your morning is hell, just go to Taco Bell.’
“They should not use the word hell in a jingle. We all know children repeat what they hear.
“Taco Bell’s ‘Morning is hell’ ad is irresponsible and offensive.
“This inappropriate advertisement is airing during primetime when children are likely watching. It is extremely destructive and damaging to impressionable children viewing the commercial.
More from PinkNews
“TAKE ACTION: Please contact Taco Bell through our website and ask the company to pull the current ad immediately! Also, encourage Taco Bell to be more responsible in future marketing campaigns. If Taco Bell wants our business, it must no longer use foul language in its ads.”
The group has previously hit out at LGBT people and organisations.
Last year, it attacked a model for being transgender, even though she wasn’t.
What do you think of the ad? Check it out below