IBM unveils rainbow logo in protest against anti-LGBT legislation

Joseph McCormick January 7, 2017
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IBM has redesigned its logo with rainbow colours in order to strongly oppose anti-LGBT legislation.

The tech giant released the redesigned version of its eight-bar logo this week.


A release on Friday by IBM said it “strongly oppose[s] discrimination of any kind toward anyone”, going on that it “firmly stands by all of [its] employees.”

The new logo incorporates its traditional design, as well as the Gilbert Baker Pride flag.

The statement from the company adds: “IBM established an equal pay policy for men and women in the 1930s, and an equal opportunity policy 11 years before the Civil Rights Act became law. We were among the first companies to include sexual orientation as part of our Equal Opportunity policy, and we extended domestic partner benefits to gay and lesbian employees in the U.S. almost 20 years ago.

“And our progress has not stopped. We now offer a variety of benefits in 53 countries to same-gender domestic partners or spouses. This year alone we announced the launch of same-gender partner benefits in 11 countries.”

Last year the company issued a statement warning North Carolina that it will continue to adhere to strict nondiscrimination policies.

IBM issued the statement in response to the passing of North Carolina’s anti-LGBT legislation HB2 into law.

The previous year IBM warned Louisiana to scrap an anti-LGBT ‘religious freedom’ bill.

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