Target has announced plans to introduce single-stall bathrooms in all of its stores which don’t already have one.
Despite a campaign started earlier this year to boycott the brand over its commitment to trans bathroom rights, the company is now investing more than $20 million to roll out single-stall bathrooms across the US.
The company’s chief financial officer Cathy Smith made the announcement on Wednesday.
A spokesperson for Target, Katie Boylan, told reporters that the brand already has single-stall bathrooms available to use by anyone in 1,400 out of 1,800 stores.
Announced earlier this year, the big box brand’s bathroom policy allows people to “use the restroom or fitting room facility that corresponds with their gender identity.”
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Over 1.2 million people across the US threatened to boycott Target over the policy.
Boyland said the brand had received mixed feedback from its customers, some “very, very supportive” and others “who are not”.
“The impact to the business is not material at this time,” she added.
Boylan went on to say that the decision to install lockable single-stall bathrooms in all of its stores came “because we’re listening”.
“We get it. Some like it, some don’t. We’re committed”.
Target’s CEO Brian Cornell earlier this year said the brand wouldn’t buckle under the pressure of the boycott.
A fake customer service account, pretending to be Target, has been putting transphobic people in their place.
After Target announced its discontinuation of separating toys based on gender, many took to its Facebook page to complain and hilarity ensued when they were trolled by this ‘customer service’ account..
And this woman probably didn’t expect to be greeted with THIS response when she tried to troll Campbell’s Soup over a pro-gay ad.