WATCH: H&M’s inspiring new sportswear campaign featuring Caitlyn Jenner and a gay rugby team
H&M’s latest sportswear campaign highlights athletes of every shape, size, gender, and sexuality.
The multinational clothing company H&M has released a sportswear campaign that, once again, proves real diversity and equal representation is possible in advertising.
In March, Caitlyn Jenner announced she would be the face of the new campaign, called For Every Victory, making her the first first trans person to front a sportswear fashion range.
However, the promotional video that came out today blew away any of our expectations.
Not only is Jenner featured and heard discussing her issues with gender identity, but the video also showcases the London-based gay rugby team The Kings Cross Steelers as well as Chelsea Werner, a gymnast with Down’s syndrome, female boxer Namibia Flores, and surfer Mike Coots – who lost a leg in a shark attack.
“It celebrates the power of sport and self-belief to transform people’s lives,” H&M said in a statement about the campaign.
This is evident as the video comes to an end and Jenner is heard saying, “To keep going no matter what the obstacles, is what victory looks like. Whether you are representing your country, or yourself.”
Christopher Kang, a Steelers First VX player who is featured in the advert told Gay Star News, “For over 20 years, the Steelers have been helping hundreds of gay and bisexual men to build confidence and strength of character through the sport of rugby.
“Perhaps due to our history and place in the community, we were approached by H&M about getting involved in a new ad that celebrates sports and diversity.”
Accompanying the campaign launch, H&M posted a longer video where Jenner discusses her “greatest victories” – from winning the Olympic gold, to becoming a parent, and finally being her true self for the first time.
Watch the campaign video below, and Jenner’s interview here.