Watch: Prince William calls for end to homophobic bullying in Diana Award campaign

Illustrated rainbow pride flag on a pink background.

Prince William has appeared in an anti-bullying video for a charity launched in his mother’s memory, the Diana Award.

The second-in-line to the throne recorded the video to mark Stand Up To Bullying Day.

In it, he says: “Bullying is an issue which can affect any one of us, regardless of age, background, gender, sexuality, race, disability or religion. It can happen for many reasons, it is often stupid and cruel, and can take many forms.

“And the reach of technology means it can feel unrelenting, leaving the victim feeling attacked, powerless and isolated. For young people in particular, bullying can have a profoundly damaging and long-lasting effect.

“To shatter their trust in relationships and faith in the world around them at such a young age can have a lasting impact on their mental health and state of mind.

“It is important that we recognise that bullying is not just confined to the playground or classroom, and it does not only affect children and young people. It exists all around us – in people’s homes, in their workplaces, and in their wider communities.

“Research shows that victims of bullying can become more susceptible to depression, anxiety and suicidal thoughts, and experience difficulties in maintaining healthy relationships.

“This cannot be allowed to continue. And it is why I am supporting The Diana Award Stand Up to Bullying Campaign. It is our collective responsibility to be alert, and to be ready to challenge the behaviour we see around us.

“We all have a role to play to ensure that we do not standby, but instead stand up, and put a stop to bullying.”

Given the Monarch’s role as head of the Commonwealth – with 90% of Commonwealth citizens still living under anti-gay laws – the Royals have remained historically neutral on LGBT issues

However, barriers have slowly come down as they seek to modernise. Prince William became the first major royal to explicitly speak out against homophobia last year on a school visit, as part of an anti-LGBT bullying workshop.

Referring to a chart of how to tackle homophobia, he said: “I would start on that side [comfort the victim] and end up here [confront the bully].”

In recent weeks, Prince William has appeared on the cover of Attitude Magazine.

He also spoke out after signing a book of condolence for the victims of the Pulse club massacre last month.