Watch: Noel Edmonds introduces his drag alter-ego
TV host Noel Edmonds has created a drag character to mock his former employer, the BBC.
The TV star rose to fame hosting family light entertainment show Noel’s House Party, which aired on the BBC from 1991 until 1999.
However, the host later fell out with the broadcaster, jumping ship to Channel 4 for game show Deal or No Deal. He has criticised the BBC many times over the years for its bureaucracy.
But he has gone even further in an online video, which appears to be motivated by a content-matching system pulling down vintage clips of Noel’s House Party on YouTube.
In the video, Edmonds drags up as fictional BBC exec ‘Miss Priscilla Prim’, and lectures the public about why the BBC doesn’t want the show online.
He says: “Hello! We at the BBC have noticed that rather a lot of people are illegally watching Noel’s House Party on the interwebby. This must stop!
“It is jolly good family entertainment not the kind with which we no longer wish to be associated.
“By watching Noel’s House Party and telling your friends about it, you are reminding them of a bygone age when we of the BBC had an entertainment department.
“This was closed down when we ran out of ideas of how to entertain the public in a way in which they found entertaining.
“Furthermore, this was family entertainment and these days we don’t entertain the idea of such a thing as a family… so please stop watching!”
However, some have noted that the character bears a striking resemblance to Labour leader Jeremy Corbyn.
Meanwhile, Edmonds has taken to Twitter to claim that he has a magic box that can cure cancer.
After promoting an “Intelligent Wellness” machine, he told a man with cancer: “Is it possible your ill health is caused by your negative attitude?”.