Uber and Alaska Airlines are teaming up to celebrate Pride Month by raising funds for the It Gets Better Project.

As of June 6 and throughout Pride season, both Alaska Airlines and Uber will donate $1 each to the project for every tweet, Facebook post or Instagram post tagged with #LoveMovesUs – up to a total of $28,000.



The It Gets Better Project works to communicate to LGBT youth around the world that it gets better, and “to create and inspire the changes needed to make it better for them”.

Brian Wenke, executive director of the It Gets Better Project, said: “These forward-thinking corporations are helping to create a better world for LGBTQ young people by fostering a welcoming environment for open discussion about their community.”

“We’re thrilled to join Alaska Airlines and the It Gets Better Project in sending a powerful message of hope and support to the entire LGBT community in cities up and down the West Coast,” Uber’s West Coast regional general manager William Barnes said.

“Alaska Airlines has been longtime supporters of our LGBT community, and we’re looking forward to joining our friends, customers and fellow employees at pride events throughout Pride Month here in Seattle, as well as in seven other West Coast cities,” added Kevin Larson, vice president of Alaska’s GLOBE group for LGBT employees and supporters.

Meanwhile, two women were allegedly subjected to homophobic abuse and physical threats by their Uber driver over the weekend.

Earlier this year, Uber suspended a London driver who attempted to eject a lesbian couple from his car for kissing, while another Uber driver subjected a London passenger to an anti-gay rant.




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