Caitlyn Jenner unveils first cosmetics range
All proceeds from the reality star’s latest venture will go to charity.
The ‘Finally Free’ lipstick campaign from Caitlyn Jenner and MAC Cosmetics has been launched.
The release came with an announcement that all the proceeds will go to charities aimed at improving the lives of the trans community.
Earlier this week, Jenner posted about the launch of the new lipstick on Instagram, with the hashtags: #maccaitlynjenner #finallyfree #transisbeautiful.
The campaign is in collaboration with MAC AIDS Fund, which is dedicated to helping people living with and affected by HIV and AIDS.
The MAC AIDS Fund Transgender Initiative will get 100% of the proceeds from the sale of the ‘Finally Free’ lipstick, which is priced at $17 each.
Jenner described the project as a “dream come true”.
“Honestly, my ultimate fantasy [which] I never thought in a million years that it would ever happen, was to get involved with a makeup company,” she said.
“When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that?
“Boy, watch out what you wish for, because it came true.”
MAC Cosmetics praised Jenner for her decision to share her transition with the world.
“In the last nine months since transitioning under the critical, often unforgiving microscope of the public eye, she has come to represent courage, fearlessness, honesty and compassion,” the company said on its website.
More from PinkNews
The reality star will likely be happy to be in the news for something other than her controversial comments, after taking flak from trans activists after appearing to back extreme anti-LGBT Republican Ted Cruz in his run for President.
Jenner was later quizzed on her views in a trailer for the second series of her reality show ‘I am Cait’ – with the help of a PinkNews article.
Her transgender friends confront her for her support for the Republican party, including Cruz.
In the trailer, Candis Cayne questions Jenner on her support for Cruz, quoting a PinkNews article.
The article, from December 2015, quotes Cruz saying he thinks trans kids will molest his daughters.